Publicity Rights: An analysis of Amitabh Bachchan V. Rajat Nagi & Ors.
Intepat
MAY 16, 2023
For instance, famous Bollywood actor Shah Rukh Khan has registered his name “Shah Rukh Khan” and the initials “SRK” as a trademark to protect his publicity rights. Publicity Rights Under Indian IP Law In India, there is no direct statute that governs publicity rights in the intellectual property law regime.
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