2022 Confidentiality False Advertising Marketing 
Technology & Marketing Law Blog
SEPTEMBER 9, 2022
So by the time the court says “the parties are vying for users in the same ‘market,'” you know that the judge has lost the thread. How can Troia vie for a “market” when the court already said he “is not offering a good or service”??? Troia , 2022 WL 3544170 (S.D.N.Y. Reyes & Adler v.
Indiana Intellectual Property Law
FEBRUARY 23, 2023
MaddenCo owns Copyright Registration Number TX0009171151 entitled “The Tire Dealer System” with an effective registration date of August 26, 2022. As employees of MaddenCo, both Reed and Darby executed a Confidentiality Agreement wherein they agreed to not disclose any confidential information or material of MaddenCo or its subsidiaries.
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43(B)log
OCTOBER 10, 2023
DealMaker alleged that defendants stole its trade secrets and also alleged violation of state and federal false advertising law. Marble explained that he arrived at the $200 million valuation by multiplying DealMaker’s $20 million estimated revenue for 2022 by a multiplier of ten.
Technology & Marketing Law Blog
NOVEMBER 28, 2022
As I teach my students, Porta-Fab should have spent its enforcement budget on more marketing instead of more lawyers, which almost certainly would produce a higher ROI than this lawsuit did. 2022 WL 4596646 (C.D. July 24, 2022). More Posts About Keyword Advertising. More Posts About Keyword Advertising.
Technology & Marketing Law Blog
FEBRUARY 16, 2022
Google, LLC , 2022 WL 451876 (Ga. More Posts About Keyword Advertising. Competitive Keyword Advertising Claim Fails–Reflex Media v. McNeil. * Three Keyword Advertising Decisions in a Week, and the Trademark Owners Lost Them All. * Competitor Gets Pyrrhic Victory in False Advertising Suit Over Search Ads–Harbor Breeze v.
43(B)log
JUNE 15, 2022
2022 WL 1599712, No. 19, 2022) The parties compete in the market for energy drinks. Monster alleged that VPX falsely advertised Super Creatine as a source of creatine providing numerous physical and mental benefits, advertising that BANG can improve brain function, has anti-depressive effects, and helps build muscle.
Technology & Marketing Law Blog
JULY 26, 2022
2022 WL 2664124 (D. July 11, 2022). More Posts About Keyword Advertising. * McNeil. * Three Keyword Advertising Decisions in a Week, and the Trademark Owners Lost Them All. * Competitor Gets Pyrrhic Victory in False Advertising Suit Over Search Ads–Harbor Breeze v. Groupon, Inc. The CourtListener page.
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