Are we (virtually) there yet? Waiting for the rise of the metaverse from a brand owner’s perspective
LexBlog IP
SEPTEMBER 29, 2022
Brand owners know that their best defence is to be ahead of market trends in terms of their brand and trade mark protection. According to a recent McKinsey report , the metaverse could represent $5 trillion in value by 2030, and brands are clamouring to make sure they are well-positioned to cash in on their slice of the pie.
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