Blogging Personality Rights Registering Trademarks Trademark Law 
Biswajit Sarkar Copyright Blog
JANUARY 22, 2024
These affected rights encompass personality rights, representing a distinctive form of intellectual property that transcends mere financial considerations. Personality rights, being non-inheritable and non-assignable, highlight the personal and non-transferable essence of this form of intellectual property.
SpicyIP
JANUARY 2, 2022
This case involved Sun Pharmaceuticals allegedly infringing Cipla’s copyright and registered trademark. Google argued that even when the keyword is a trademark, it is never used in a ‘trademark sense’, thereby the invisible use of trademarks, as keyword, failing to meet the threshold to constitute infringement.
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