Trade mark ownership: As easy as A-B-C?
LexBlog IP
MARCH 28, 2022
Ensuring that a business holds all rights to enable it to make full use of its trade mark should be front of mind in any branding consideration. Exploring the terrain of authorship first, it is essential, as part of any brand development exercise, that the author (or authors) of a trade mark are able to be pin-pointed.
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