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Trade mark ownership: As easy as A-B-C?

LexBlog IP

Ensuring that a business holds all rights to enable it to make full use of its trade mark should be front of mind in any branding consideration. The Trade Marks Act 1995 (Cth) (the Act ) makes it clear under section 27(1) that an application for registration of a trade mark may be made if the person claims to be the owner of the trade mark.