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Trademarks and the Metaverse: Imaginary Rights or Real Wrongs?

SpicyIP

Trademarks and the Metaverse: Imaginary Rights or Real Wrongs? World over companies are rushing to protect their trademarks in the online, virtual environment – the metaverse. In the US too, several companies are protecting their trademarks for similar goods and services. Aparajita Lath. Image from here. Application date.

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How can Fashion Brands feel more protected in the Metaverse?

Olartemoure Blog

Fashion is not the exception , and different brands have become involved in the meta world. The virtual universe Decentraland hosted in March 2022, the first Metaverse Fashion Week which was a success, as it featured more than 70 brands, artists and designers. Patent and Trademark Office (USPTO).

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“Non-Fungible” Realities – NFTs Enter the USPTO’s Trademark ID Manual

LexBlog IP

Trademark Office is trying to help brand owners keep up with the ever-evolving labyrinth of brand protection by including the emerging NFT technology. A critical part of any trademark application is the description of goods and services. It is a “go to” resource for drafting trademark identifications.

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The EU resolves doubts surrounding the protection of trademarks in relation to NFTs

Garrigues Blog

Non-fungible tokens, or NFTs, have come to hold a fundamental place in the digital universe and, specifically, in the so-called Web3. Although at present NFTs are scarcely used beyond mere collectibles, the growing interest in the metaverse is making non-fungible tokens extremely useful assets in our virtual lives.

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Trademarks And the Metaverse

IP and Legal Filings

This demonstrates the succinctness and simplicity of the Metaverse’s trademarking mechanism. Their rights will be protected thanks to the metaverse brandstrademarks. By deterring rip offs, trademarks safeguard a company’s identity and the repute of its brand(s), especially in the Metaverse.

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Trade Marks in the Virtual World: Is your Business Well Meta-Versed in Emerging Technology?

LexBlog IP

Introduction Digital technologies such as the metaverse, non-fungible tokens ( NFTs ), blockchain and augmented realities are directly influencing how we cultivate and protect various forms of intellectual property, including trade marks.

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Principal Cynthia Walden and Associate Sarah Kelleher Author World Intellectual Property Review Article “Selling the Intangible in Fashion: What Does It Mean for Trademark Protection?”

Fish & Richardson Trademark & Copyright Thoughts

Principal Cynthia Walden and Associate Sarah Kelleher discuss the non-fungible token (NFT) trend across the fashion industry and what this digital arena means for trademark protection and enforcement. Selling the Intangible in Fashion: What Does it Mean for Trademark Protection? PDF copy available.