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Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

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TTABlog Test: Is HI-FI Confusable With HIGH FIDELITY for Overlapping Marketing Services?

The TTABlog

In re HIFI Brands, LLC , Serial Nos. As to applicant's stylized mark, the degree of stylization "is not notable apart from the literal element "hifi," and does not serve to distinguish it from Registrant's Mark." The Board found the services to be overlapping, but what about the marks? How do you think this appeal came out?

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Hotels, Ice Cream, and Shoes as Canvases for Great Brands

DuetsBlog

Hotels, Ice Cream, and Shoes as Canvases for Great Brands. . Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like. . Speaking of ice cream, Ben & Jerry’s is another great brand , like Nike. . How about another test of brand strength? . sneakerheads.

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What are the intellectual property rights for startups?

Biswajit Sarkar Copyright Blog

IPRs are crucial for startups as they safeguard their unique ideas and creations, enabling them to establish a competitive edge in the market. Trade Secrets: Trade secrets encompass confidential information critical for a startup’s success; this may include formulas, processes, customer lists, marketing strategies etc.

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IP Protection of NFTs: A Comparative Look at the US and China

IP Tech Blog

In turn, this attracts interest from businesses ranging from fashion and sports brands, sport teams, designers, game developers, and other content owners. To avoid this risk, the Chinese market has created a different Chinese name for NFTs: Digital Collection (数字藏品, hereafter also referred as “DC”). Applicable IP rights.

IP 109
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IP Protection of NFTs: A Comparative Look at the US and China

LexBlog IP

In turn, this attracts interest from businesses ranging from fashion and sports brands, sport teams, designers, game developers, and other content owners. Therefore, DCs cannot be freely transacted in the Chinese market. Tiffany created 250 NFTs and put them on the market. Applicable IP rights.

IP 52
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How to Handle a Trademark Rejection: File a Design Patent Instead?

Patent Trademark Blog

When your trademark application faces difficult rejections, would a design patent make more sense? Having difficulty trademarking your brand? Trademark vs. Design Patent Protection: 2D vs. 3D A brief summary of the differences between trademarks and design patents would help to set the stage.