Remove Brands Remove Intellectual Property Law Remove Registering Trademarks Remove Technology
article thumbnail

Exploring the Top Four Ways to Stop Brand Counterfeiting

Kashishipr

It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. They usually have a devastating effect on the brand’s reputation and customer loyalty.

article thumbnail

Exploring the Top 5 IP Challenges that Brands & Businesses Face

Kashishipr

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trademark Infringement in the Digital Age

IP and Legal Filings

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

article thumbnail

Trademark Search – Understanding the Impact of Technology on the Tools & Strategies

Kashishipr

The arrival and emergence of advanced technology, specifically the internet as a search platform, have catapulted the quality of performing a Trademark Search. The same has also led to the creation of advanced strategies for conducting a trademark search. It can be a possible search tool for non-word trademarks.

article thumbnail

Five Widely Recognized Brands Accused of Being Copycats in the Market

Kashishipr

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. Let us discuss a few of them. Such results talk about Xiaomi being a poor imitation of the tech giant Apple Inc.

article thumbnail

Trademark Issues: How is Social Media Becoming the New Target for Cybersquatting?

Kashishipr

Therefore, we can say that a trademark serves as a helping hand in gaining more uniqueness and popularity everywhere, including on platforms as prevalent as the internet. How Cybersquatters Tarnish a Brand on Social Media. While Tony La Russa (the former manager of the St.

article thumbnail

Trademarks vs. Copyrights for Startups

TraskBritt Intellectual Property

Intellectual property law includes patents, trademarks, copyrights, and trade secrets and is an important consideration for any new business. This article will address trademarks and copyrights, but the law firm of TraskBritt can assist with any intellectual property law needs.