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Trademark Registration works for the owner, even in their sleep

Erik K Pelton

The following is an edited transcript of my video, Why Apply to Register Your Trademark. There are several key benefits to trademark registration. It makes for a more compelling cease and desist letter. Having the registration also makes it easier to deal with any possible infringers.

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An unprotected trademark is an unguarded asset

Erik K Pelton

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I would find myself having to explain it sometimes and just never really caught hold.

Branding 147
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Ten Steps in the Trademark Protection Decathlon

Erik K Pelton

The following is an edited transcript of my video, The Trademark Protection Decathlon. The Summer Olympics got me thinking about what it would take for a decathlon of trademark protection: to be well-rounded and ensure that a brand, a trademark, has covered all the angles and excels at everything. Choose a creative name.

Trademark 147
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Guest Book Review: The Copyright/Trademark Interface: How the Expansion of Trademark Protection is Stifling Cultural Creativity

The IPKat

Katfriend Dr Sabine Jacques , Associate Professor in IP, IT & Media law at the University of East Anglia and author of The Parody Exception in Copyright Law (OUP 2019), provides the follow review of The Copyright/Trademark Interface: How the Expansion of Trademark Protection is Stifling Cultural Creativity – by Martin Senftleben.

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Around the IP Blogs

The IPKat

TRADE MARKS Lise Charles (WTR) provides an overview of the most-read posts on Word Trademark Review (WTR) on European trade mark case law over the past year, including analyses of cases dealing with issues such as unconventional signs (i.e., disputes between domain names and trademarks). Ireland, Italy and Estonia).

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SpicyIP Weekly Review (December 18- December 24)

SpicyIP

In this month’s edition, he looks into topics including the Plant Variety Registry, different tales of/ takes on personality rights, and multiple leaks of key documents and their contribution in law-making. Read Jyotpreet Kaur’s post to know more. Institute of Directors v. BSA Business Software Alliance Inc.