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Copyright Concerns When Using Others to Create Content

Erik K Pelton

Many of my clients have contractors or vendors or virtual assistants who assist them with writing blog posts, creating newsletters, doing social media posting and work. When you hire someone to write or post or do social media for you, or create most types of content, it is generally a work for hire type of agreement.

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Trademark Enforcement Strategies – The Ultimate Path to Protection

Kashishipr

Have Proper Symbols of Trademark Registration & Ownership. To safeguard your trademarks adequately, you should track new trademark filings, online use, social media usage of marks, and domain names, which shall alert you to potential conflicts. Send Cease-&-Desist Letters Automatically. Bottom Line.

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An unprotected trademark is an unguarded asset

Erik K Pelton

Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. Might they think you’re under new ownership once again? So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process.

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Around the IP Blogs

The IPKat

The dispute raised questions about a long-debated issue, namely the unauthorized use of images first posted on Instagram and other social media platforms (particularly in light of social media platforms' terms and conditions that allow authors to grant an implied license to repost their works on the platform).

Blogging 126
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Trademark For Business Growth

Biswajit Sarkar Copyright Blog

Once a brand becomes popular, it is no longer necessary to use the actual brand name in posters and other forms of marketing; this may be accomplished by simply writing the product’s information with the trademark sign and flashing it on social media and other sites to increase its popularity.

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Too Rusty For Krusty–Nickelodeon v. Rusty Krab Restaurant (Guest Blog Post)

Technology & Marketing Law Blog

Judging from the Rusty Krab’s marketing efforts and social media promotion as detailed in Viacom’s complaint, the pop-up was far more focused on providing the backdrop for Instagram-worthy selfies than it was on producing edible food. The court then moves on to consider Viacom’s copyright infringement claim.

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People Don’t Come to See the Tattoo, They Come to See the Show

IP Tech Blog

Because ownership of original works, like a tattoo, vests with the author (here the tattoo artist), the tattoo artist owned the copyright in the tattoo, even though it was physically on the someone else’s body. Specifically, while on lockdown, she became concerned about her ability to earn income as people were unable to come in for tattoos.