article thumbnail

Intellectual Property Rights for Social Media Influencers

IIPRD

Social media influencers sign contracts with businesses to promote their products by providing original content for such brands. False advertising should be avoided when defaming a product. To protect them, find online trademark registrations, logos, slogans, tags, series names, and their distinctive hashtags.

article thumbnail

USC IP year in review, TM/ROP

43(B)log

My former student Grace McLaughlin has written an excellent note about the fact that these putative trademarks don’t serve human trademark functions—it’s very hard to remember them or distinguish one random string from another random string in terms of knowing what you’ve seen before—and has proposed some possible responses from the PTO.

IP 94