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Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Although I engaged a designer for my “branding”, all I essentially got from the expensive exercise was a logo, and a website.

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Transatlantic Dialogue Workshop, Institute for Information Law (IViR), Amsterdam Law School Part 3: Algorithms, Liability and Transparency

43(B)log

Compare: TM applications—in the US system at least, it is an explicit principle of law that one cannot dispute a registration decision by pointing to others that seem factually similar (or even identical) but went the other way; see also: grading by school teachers. Ex post only, once there is an appeal.

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