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Top Trademark Trends of 2021 (Meta TMA edition)

Erik K Pelton

2021 is still likely to be another record year for US trademark filings, despite the increased USPTO filing fees implemented in January. NFT trademarks. Trademark filings related to non-fungible tokens (NFTs) exploded in 2021. Past issues of Top Trademark Trends: 2020: [link]. All Rights Reserved.

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The EU resolves doubts surrounding the protection of trademarks in relation to NFTs

Garrigues Blog

Non-fungible tokens, or NFTs, have come to hold a fundamental place in the digital universe and, specifically, in the so-called Web3. Although at present NFTs are scarcely used beyond mere collectibles, the growing interest in the metaverse is making non-fungible tokens extremely useful assets in our virtual lives.

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Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

As an example, Roblox hosted a Gucci Garden experience where users could interact with the brand and even purchase limited-edition Gucci digital items that avatars can wear in Roblox[3]. Brands and IP owners are closely watching the development of StockX and MetaBirkins lawsuits that may lay the foundation of IP law in the metaverse.