Erik K Pelton
SEPTEMBER 15, 2020
The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com. . There are FIVE basic types of marks. In descending order, from those with. the most protection to the least, they are: Coined: Completely new and made-up terms, such as Exxon® for. oil and gas and Kodak® for film and cameras.
WIPO Magazine
SEPTEMBER 15, 2020
In 2019, Dr. Akira Yoshino was awarded the Nobel Prize for his work in inventing the world’s first lithium-ion battery. Dr. Yoshino talks about the challenges he overcame in developing lithium-ion batteries and the role that strategic use of patent rights has played in the commercialization of these power packs.
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WIPO Magazine
SEPTEMBER 15, 2020
Meet WIPO’s first Intellectual Property (IP) Youth Ambassador, award-winning writer, Santiago Mena López. The young author talks about his novel and shares his views about the importance of IP to creators and the need to raise IP awareness among young people.
WIPO Magazine
SEPTEMBER 15, 2020
Francis Gurry reflects on his experience over the past 12 years at the helm of the World Intellectual Property Organization (WIPO) and discusses some of the major challenges that lie ahead for the international intellectual property (IP) community.
Speaker: Blackberry, OSS Consultants, & Revenera
Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?
WIPO Magazine
SEPTEMBER 15, 2020
Amid the economic turmoil triggered by the COVID-19 pandemic, the 2020 edition of the GIobal Innovation Index explores the question of who will finance innovation? Sacha Wunsch-Vincent, Senior Economist at WIPO and co-editor of the report, discusses some of its key findings.
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