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Moment Marketing and its legal implications

Selvam & Selvam Blog

It refers to marketing in respect of trending topics/events usually undertaken by brands to gain traction and benefit from the popularity that the trending events have garnered. Using their mascot ‘The Butter Girl’, the brand makes prompt creative and catchy ads capturing any important news/events. Personality Rights.

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Journey Through “Novembers” on SpicyIP (2005 – Present)

SpicyIP

From Big-B Baritone to Anil Kapoor’s Jhakaas, the life of Personality rights : Since Shouvik’s 2010 post about Amitabh Bachhan’s concern over the use of his voice to sell Gutka (an addictive substance), we have come to a long way! Speaking of late movie stars, one may wonder about the posthumous enforcement of celebrity rights.

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Anil Kapoor Vs Simply Life India & Ors: An Unwavering Assurance In Safeguarding Personality Rights Against Ai

IP and Legal Filings

ABSTRACT There has been a dramatic increase in the commercial use of celebrity personalities by people not authorized to do so compared to the earlier times. Protecting personality rights has become a growing problem in India due to deepfakes, morphed pictures, etc. Interesting right? Puttaswamy v.

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The Court of Florence finds against Condé Nast for use of the image of the David by Michelangelo, recognizing image rights to the work of art

LexBlog IP

Interestingly, by applying the Cultural Heritage Code, the Court of Florence also recognized personality rights – more specifically, image rights – to the work of art by Michelangelo and to works of art in general, which Italian museums would be entitled to enforce for the cultural property they have on consignment.

Art 52
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Traditional Tattoos on the Red Carpet: Continuing the Conversation of Collective Ownership

IPilogue

These events point to two prevalent issues within the current legal framework: First, that current intellectual property laws do not properly acknowledge collective ownership over shared culture within Indigenous communities and second, whether tattoo designs have the potential to be protected through copyright laws. To cast away the shame.

Ownership 103
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Pride Month: Celebrating an LGBTQIA+ Leader in Data Collection and Advocacy

U.S. Department of Commerce

Whether you have a gay child, a transgender roommate, a bisexual friend, or just want to support and help advance acceptance and rights for the LGBTQIA+ community in general, your participation is welcomed in the Census Bureau’s Rainbow Alliance affinity group.”.

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Taking Publicity and Privacy to the Grave: Delhi High Court on Descendability of Publicity Rights

SpicyIP

The plaintiff sued the makers of the film ‘Nyay: The Justice’ (‘impugned film’) released over an OTT Platform which had a sensational depiction of the life and times of the late actor and the events leading to his death and after.

Privacy 98