How Brands Can Connect With Gen Z & Change Attitudes to Counterfeiting
Corsearch
APRIL 19, 2023
With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? The use of influencers Max believes that Gen Z tend to trust, admire, and give greater weight to personalities rather than brands and companies.
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