Scent As A Signature: Examining the Role Of Smell In Trademark Recognition
IP and Legal Filings
JANUARY 11, 2024
Although scents are implicitly included in the Act’s protection of trademarks, the U.S. Patent and Trademark Office (USPTO) has stringent procedures for scent trademark registration. The objective of these requirements is to guarantee the legitimacy of graphical representations of smell trademarks.
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