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Growth of Virtual Youtubers and IP Complications

IIPRD

It varies from creating an alternate persona on a social media account to voicing an animated character in a movie. 1] However, this growth also brought an onslaught of new Intellectual Property (IP) issues. However, the conversation being considered as a contract between them was unclear regarding the IP rights.

IP 52
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Anil Kapoor Vs Simply Life India & Ors: An Unwavering Assurance In Safeguarding Personality Rights Against Ai

IP and Legal Filings

Protecting personality rights has become a growing problem in India due to deepfakes, morphed pictures, etc. In between these problems came Delhi High Court’s judgement in favour of Anil Kapoor wanting to get personality rights. While the Constitution does not explicitly mention personality rights, In the case of Judge K.S.