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Marketing and IPR

IP and Legal Filings

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. Second, the brand is a basket that offers the promise to meet clients’ expectations for a certain quality of a product or service.

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Understanding the Role Intellectual Property Plays in Mergers and Acquisitions

Kashishipr

In simple terms, it pertains to the original creations of the human intellect, including inventions, symbols, designs, artistic works, literary works, and so on. This type of merger transaction helps increase the market size of the business. Such companies are indirect competitors, although they sell different products and services.

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Protection of Trademarks in Philippines

IP and Legal Filings

Granting patents registrations is generally based on a first-to-file (or first-to-invent, depending on the country) basis. Foreign applicants not domiciled or having no real and effective commercial establishment in the country must have a resident representative who shall be served with notices or processes in proceedings affecting the mark.

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Difference Between Trademark And Design Registration In India

IP and Legal Filings

The key differences between the two are: Definition – Trade mark is A trademark is an intangible asset that alludes to any form of visual representation be it a word, symbol or phrase which establishes and distinguishes the products or goods manufactured by a company. It does not need to be innovative, but it must be distinct.

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Trademark and Its Regulations

IP and Legal Filings

The registration of your product holds enormous significance as it ensures your mark isn’t misrepresented in the market, safeguards your goodwill, ensures control over advertising and branding, and the list can go on. Under The Trademarks Act 1999, a trademark if registered comes to be known as a registered trademark.