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False Patent Marking as False Advertising: Overcoming Dastar

Patently-O

by Dennis Crouch The Federal Circuit is set to consider the use of terms like “patented,” “proprietary,” and “exclusive” in commercial advertising can be actionable under § 43(a)(1)(B) of the Lanham Act when their use is not entirely accurate. Crocs largely prevailed in those actions.

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over dissent, 9th Cir. denies injury presumption to false advertising claimant

43(B)log

7, 2021) Quidel appealed the grant of summary judgment to Siemens on Quidel’s Lanham Act false advertising claims and related state claims. Quidel alleged that Siemens advertised (1) but provided (2). And there was no triable issue on actual injury based on allegedly false advertising to the physicians.

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court presumes injury from comparative false advertising for injunctive relief, not monetary

43(B)log

28, 2022) The parties compete to provide online ordinations to individuals who wish to perform marriage ceremonies and accuse each other of misconduct in advertising. ULC Monastery was founded by George Freeman in 2006. Lexmark , the court held, didn’t supersede the presumption of injury for false comparative advertising.

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calling an accepted Rule 68 offer a judgment of infringement could be defamatory

43(B)log

11, 2024) I have a long-running interest in Rule 68 offers of judgment, and this case involves an interaction with false advertising law! In 2006, Crocs sued now-plaintiff Double Diamond and Dawgs, its affiliate. Crocs, Inc., 2024 WL 1051951No. 23-cv-01790-PAB-KAS (D. The parties compete in the shoe market.

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Don’t call a Rule 68 judgment in an infringement case an infringement judgment

LexBlog IP

Here, Crocs sued defendants in 2006. Defendant Diamond Distribution then sued Crocs for defamation, false advertising, and related state torts. The holding, at 12(b)(6); The Court finds that the complaint plausibly establishes that the press release contains materially false statements. Crocs moved to dismiss.

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Overreaching and delay lead to defeat of TM owner's claims

43(B)log

were valid and infringed, but the latter wasn’t counterfeited; SMRI’s dilution victory was vacated, but not its victories on deceptive trade practices, ACPA, false advertising, and unfair competition. SMRI ultimately sent one C&D in August 2006, and filed suit in June 2011. Here the court considers acquiescence and laches.

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False endorsement remains broader than many state ROP laws

43(B)log

It had applied for trademarks for dolls named “Luciana” and “Princess Luciana” between 2006 and 2010, and its partner Mattel has long produced and sold space-themed dolls and accessories, including “Astronaut Barbie” in 1986. Not to mention that “dilution” is not the same thing as false endorsement!

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