Olartemoure Blog

FEBRUARY 10, 2024

the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Arguably the most important sports event in the U.S.A., THE SUPER BOWL TRADEMARK in 1969 In 1969, the NFL trademarked “Super Bowl”.

Cease and Desist 105

Cease and Desist Trademark Advertising Advertising 105

The IPKat

JULY 30, 2023

Over to Theodora: Second-hand fashion and trademark rights’ exhaustion under EU law, a guide for brand owners to “wear” this new trend by Theodora Goula Every day, more and more consumers are joining the second-hand fashion movement. Let’s start exploring the above issues from an EU perspective, aiming to give some guidance to brand owners.

Branding 97

Branding Brands Branding Advertising 97

IP and Legal Filings

JULY 21, 2022

For starters, social media is become an essential marketing platform for the majority of firms. Second, social media platforms are always developing online marketing tools to assist firms in reaching out to present and future clients. Hashtags are basically a series of words or phrases separated by a hash (#) symbol.

Trademark 77

Trademark Social Media Marketing Marketing 77

Kashishipr

AUGUST 24, 2022

By establishing a brand name, a service provider in the hospitality industry can benefit from having many customers and build a good reputation. A trademark refers to any mark capable of being represented graphically, identifying the products or services of one and distinguishing them from those of others in the market.

Trademark 52

Trademark Branding Brands Branding 52

Patently-O

JULY 17, 2022

And, for the most part, the content of the generic label is derived directly from the brand-patentee’s label. Once a brand drug is no longer patented, the fact that some of the drug’s uses remain patented “will not foreclose marketing a generic drug for other unpatented [uses].” Teva Pharms. 22-37 (2022). Caraco (2012).

Branding 58

Branding Brands Branding Marketing 58

The IP Law Blog

MAY 20, 2021

It has marketed its software under the name “SmartSync” since 2004 and obtained a trademark for SmartSync in 2007. Intuitively, this may seem like a positive effective, i.e., Ironhawk’s brand would be strengthened if associated with the more well known brand of Dropbox.

Trademark 98

Trademark Marketing Marketing Business 98

The IPKat

NOVEMBER 20, 2023

Lewis Hamilton joined Formula 1 in 2007. Advertisement and endorsement contracts, including for fuels and lubricants, an insurance company, a hotel chain and watch manufacturers, were considered irrelevant because it was unclear how the public perceived these endorsements and whether they reached the general public at large.

Art 105

Art Branding Brands Branding 105