article thumbnail

Infographic | Trademarks 101: super bowl exclusivity

Olartemoure Blog

the Super Bowl moves billions of dollars, mainly through advertising. Even small businesses that have used “Super Bowl” to advertise watch-parties, have received cease and desist letters from NFL lawyers. Arguably the most important sports event in the U.S.A., THE SUPER BOWL TRADEMARK in 1969 In 1969, the NFL trademarked “Super Bowl”.

article thumbnail

over dissent, 6th Circuit holds that large player in fragmented market could show proximate cause under Lexmark

43(B)log

Ultra Bond alleged that Safelite violated the Lanham Act by falsely advertising that windshield cracks longer than six inches could not be safely repaired and instead required replacement of the entire windshield. Safelite is the VGRR market leader: in 2016, it had 35.4% of the market; its closest competitor had just 3%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Can Reject Unwanted Ads–Newton v. Meta

Technology & Marketing Law Blog

In our Advertising & Marketing Law casebook, Prof. Google ruling from 2007. Meta appeared first on Technology & Marketing Law Blog. Newton’s fraud claim fails for insufficient pleading. The court defers considering whether 230 could preempt it too. Tushnet and I include the Langdon v. Meta Platforms, Inc.

article thumbnail

2023 Internet Law Year-in-Review

Technology & Marketing Law Blog

My roundup of the top Internet Law developments of 2023: 10) California court bans targeted advertising (?). Regulators have sought to suppress online targeted advertising for years, with only minimal success. In turn, advertisers have fled Twitter. Then, in Liapes v. Musk has bridged that gap. unless you are a Nazi or wannabe.

Law 102
article thumbnail

TTAB Tosses Out SUNKIST's Confusion and Dilution Opposition to "KIST" for Soft Drinks

The TTABlog

This suggestion was confirmed by Opposer's advertising, which "touts the California sunshine under which Opposer’s citrus fruits are grown." Applicant markets KIST to reference a kiss." Opposer markets SUNKIST to reference the sun." It failed to do so. And so, the Board jettisoned the dilution claim.

article thumbnail

Hashtags And Trademark

IP and Legal Filings

For starters, social media is become an essential marketing platform for the majority of firms. Second, social media platforms are always developing online marketing tools to assist firms in reaching out to present and future clients. Hashtags are basically a series of words or phrases separated by a hash (#) symbol.

article thumbnail

maintaining outdated article on website about former supplier wasn't false association

43(B)log

Whole Foods Market Service, Inc., Whole Foods began purchasing small quantities of basil from them and selling the product in Whole Foods Market stores in the San Diego area in 2007. False advertising: Plaintiffs didn’t plausibly plead a false or misleading statement in a commercial advertisement or promotion.