Remove 2009 Remove Branding Remove Marketing Remove Registration
article thumbnail

Trademark Enforcement In E-Market : Challenges In Identifying The Infringer And Holding Them Accountable

IP and Legal Filings

The issue of counterfeiting not only compromises a brand’s reputation or brand value, but also puts consumer safety at risk by allowing the sale and uninformed purchase of sub-standard goods. In the year 2017 the market value of the E-commerce was $38.5 27-10-2009). [8] Nakul Bajaj & Ors. [4] 344/2018]. [6]

article thumbnail

Green Washing Vis-A-Vis Green Trade Marks

IP and Legal Filings

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Puma or Rolex – Which is more famous?

The IPKat

As different as these brands may be, both are certainly well-known among the general public. 207/2009 (being essentially identical to the currently applicable Art. 207/2009 (being essentially identical to the currently applicable Art. 207/2009 , i.e. an infringement of Rolex’ right to a trade mark with a reputation.

Art 123
article thumbnail

“Pink Perfection: The Trademarking Of Barbie’s Signature Hue”

IP and Legal Filings

Barbie, a name synonymous with an unattainable standard of femininity and the concept of commercial feminism, was designed to captivate the toy market with all its glittery pink magnificence. A straightforward pink sans-serif typeface was used for the 1959 original trademark registration.

article thumbnail

Trademark Infringement in the Digital Age

IP and Legal Filings

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

article thumbnail

TTAB Default Judgment Has No Collateral Estoppel Effect, Says E.D. California District Court

The TTABlog

The district court had dismissed the claims as to one of the marks (the "'654 mark") on the ground of claim preclusion, based upon the TTAB's entry of judgment by default on Plaintiff VVV's petition for cancellation of the registration for that one mark. TTABlogged here ]. 7-3 at 1-4.)

article thumbnail

Attars and Agarbattis: Protecting Traditional Cultural Expressions through non-conventional Trademarks

SpicyIP

Olfactory marketing is not only employed by restaurants for their food, but is also often utilized in supplementing branding because just like a logo, it helps the consumer identify the experience associated with a service or product. Issues and Barriers to the Registrability of Smell-marks.

Trademark 126