Maasai Fashion: Indigenous People Vs Corporates
IP and Legal Filings
MARCH 1, 2022
Jaguar Land Rover had used the imagery of the Maasai community to enhance the aesthetics of their advertisement. Corporate giants like Louis Vuitton, Calvin Klein and Ralph Lauren, on the other hand, blatantly and unfairly used in their clothing collection the exact patterns and designs that are unique to the Maasai community.
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