article thumbnail

Blog “brand confusion”

Likelihood of Confusion

The post Blogbrand confusion” appeared first on LIKELIHOOD OF CONFUSION™. Guys, whichever of you calls me first gets to retain me. UPDATE: Is insanity a plea in a trademark infringement case? Originally posted 2007-05-09 17:31:23. Republished.

article thumbnail

3 Steps to Protect Your Brand in the New Year

Erik K Pelton

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In all of this, brand owners should be aware that, counterfeiters are very “creative” and adaptable.

Branding 101
article thumbnail

7 trademark tips for blog owners

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Trademark Tips for Blog Owners. For example, one of my favorite blog titles is a cheese blog called It’s Not You, It’s Brie®. That way, it helps demonstrate that the title of the blog is special and that you want to call attention to it and protect it.

Blogging 130
article thumbnail

Brand placements in computer games

Likelihood of Confusion

Republished by Blog Post Promoter The post Brand placements in computer games appeared first on LIKELIHOOD OF CONFUSION™. Law student blogger Mike Mintz has done his homework on the topic! Originally posted 2006-03-21 17:59:31.

article thumbnail

Tips for Brainstorming a New Brand Name

Erik K Pelton

It is not easy to come up with a great new brand name, one that is bold, unique and protectable. For many more brand creation and protection tips, see my book: Building a Bold Brand or these other posts: How to brainstorm and whiteboard a new brand name – blog post.

Branding 130
article thumbnail

Best of 2012: When brands let us down

Likelihood of Confusion

This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™. Originally posted on February 21, 2012.