Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Brands Branding Trademark 130

JD Supra Law

MAY 22, 2024

At the heart of the matter lies the use of the term “Rogue” in branding, a word laden with commercial significance for both companies. Goliath-esque legal saga, Rogue Fitness (ROGUE), a well-known workout products company, finds itself embroiled in a trademark dispute against Rogue Ridge LLC (Rogue Ridge), a mountain bike seller.

Branding 72

Branding Brands Branding Trademark 72

JD Supra Law

FEBRUARY 20, 2024

Advances in technology have taken the world by storm in recent years and brand owners must adapt to new forms of expression and brand awareness. Enter the metaverse: an online virtual world where users can interact with each other and digital objects including Non-Fungible Tokens (NFTs).

Non-Fungible Tokens 114

Non-Fungible Tokens Branding Brands Branding 114

JD Supra Law

DECEMBER 8, 2023

More so, those brands must apply for that license by December 18 in order to enter into such agreements. By: Foley Hoag LLP - Cannabis and the Law

Branding 74

Branding Brands Branding Licensing 74

JD Supra Law

AUGUST 3, 2023

Last week, the CEO of Twitter, Elon Musk, announced that Twitter would be re-branded simply as “X.” This abrupt brand change came as a shock to both the social media community at large and the trademark community. Upon the new “X” logo being unveiled on most users’ phones, confusion was almost instant.

Branding 98

Branding Brands Branding Social Media 98

JD Supra Law

DECEMBER 19, 2022

On 16 November 2022, partners Joel Smith and Sahira Khwaja and other members of our London brands team, hosted a client seminar on the ‘Metaverse’, including a lively panel discussion with Nicola Wood, Chartered Trade Mark Attorney from Group Legal at Vodafone and Simon Baggs, President of Brand and Content Protection at Corsearch, together with Oliver (..)

Branding 141

Branding Brands Branding 141

JD Supra Law

MAY 1, 2024

While the general commercial real estate markets have faced more than a year of raising interest costs, fewer deals, and economic uncertainty, the branded-residences sector has not only remained resilient but also has continued to experience sustained growth. By: Goodwin

Branding 64

Branding Brands Branding Marketing 64

TorrentFreak

FEBRUARY 14, 2024

The app in question uses popular piracy brands such as “Gomovies” and “123movies” in its name, and lives up to expectations. Piracy Brands (Legally) in Apple’s App Store Our search also revealed that not all piracy ‘associations’ are off-limits at Apple. It’s clearly not perfect, however.

Branding 94

Branding Brands Branding Reporting 94

JD Supra Law

DECEMBER 19, 2023

Clients often ask if a law firm can represent both brand and generic drug manufacturers. It’s a reasonable question, particularly when the popular perception is that potential conflicts pigeonhole law firms, forcing them to “pick a side” and represent either brands or generics.

Branding 69

Branding Brands Branding Law 69

JD Supra Law

MAY 20, 2024

Against the backdrop of Atlanta's vibrant culture and dynamic business environment, attendees can expect a diverse lineup of speakers, interactive workshops, and insightful sessions covering the latest trends and developments in trademark law, brand protection, and intellectual property. By: Foley Hoag LLP - Making Your Mark

Branding 64

Branding Brands Branding Intellectual Property 64

JD Supra Law

APRIL 30, 2024

As the 2024 Paris Olympics draws near, many brands are eager for an opportunity to partner with Olympic athletes to enhance brand visibility and grow market share in competitive industries.

Branding 80

Branding Brands Branding Marketing 80

IP Law 360

JUNE 7, 2024

Recent litigation, such as Chanel's pending case against The RealReal, underscores the intricate balance luxury brands must strike between protecting their trademarks and embracing the burgeoning secondhand market that values sustainability, says Prachi Ajmera at Michelman & Robinson.

Branding 52

Branding Brands Branding Litigation 52

JD Supra Law

APRIL 17, 2024

Likewise, influencers create certain content to secure brand deals and attract advertisers. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. By: Farella Braun + Martel LLP

Copyright Law 76

Copyright Law Social Media Branding Brands 76

JD Supra Law

FEBRUARY 14, 2024

An important component of brand ownership is exercising vigilance against fraudulent practices, such as counterfeiting and trademark pirating. Trademark owners must now also be alert to fraudulent communications from seemingly legitimate trademark practitioners. By: Smart & Biggar

Branding 113

Branding Brands Branding Trademark 113

IP Law 360

APRIL 15, 2024

Proposed amendments to China's Trademark Law aimed at improving the application and enforcement processes could make some common U.S. brand protection strategies moot, and may require brand owners to more carefully explain marks' use or nonuse, say attorneys at Neal Gerber.

Branding 52

Branding Brands Branding Trademark Law 52

Erik K Pelton

AUGUST 24, 2020

So for example, our law firm has a portfolio. We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool. Unnecessarily that would lead to consumers being confused about the nature of their brand or why there are so many different variations.

Branding 130

Branding Brands Branding Trademark 130

JD Supra Law

DECEMBER 6, 2022

How does the use of brands in the Metaverse relate to traditional brand protection strategies? By: World Law Group Metaverse, NFTs, and virtual reality are buzzwords that shed light on an exciting technological future, and the immense challenges right owners are facing in this new virtual world.

Branding 98

Branding Brands Branding Technology 98

JD Supra Law

APRIL 13, 2023

This demand has resulted in the rise of “green branding”. Green branding is where a company brands itself as environmentally friendly or sustainable in order to appeal to consumers. Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services.

Branding 94

Branding Brands Branding 94

Likelihood of Confusion

APRIL 29, 2024

Law student blogger Mike Mintz has done his homework on the topic! Republished by Blog Post Promoter The post Brand placements in computer games appeared first on LIKELIHOOD OF CONFUSION™. Originally posted 2006-03-21 17:59:31.

Branding 52

Branding Brands Branding Blogging 52

JD Supra Law

NOVEMBER 28, 2023

Most companies struggling against unauthorized fake products fail to create an effective brand protection program that actually reduces the impacts of counterfeiting. There is a better method—one that I call the Dual Brand Reputation™ approach. By: Venable LLP

Branding 61

Branding Brands Branding 61

JD Supra Law

JANUARY 5, 2024

Branding is critical for emerging companies in the healthy food and beverage (“F&B”) space. Strong brands can help companies stand out from competitors and build trust and loyalty with customers. For emerging companies, a strong brand is a significant asset that will undoubtedly help attract investors.

Branding 69

Branding Brands Branding 69

JD Supra Law

NOVEMBER 16, 2023

The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By: Fenwick & West LLP

Branding 69

Branding Brands Branding Business 69

JD Supra Law

MARCH 14, 2024

Your company’s trademarks are an integral part of its brand and identity. Registering your trademarks with the United States Patent and Trademark Office provides valuable advantages for defending against trademark infringement by competitors and enforcing your intellectual property rights. By: Partridge Snow & Hahn LLP

Branding 67

Branding Brands Branding Trademark 67

JD Supra Law

AUGUST 20, 2021

Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy.

Branding 145

Branding Brands Branding Ownership 145

Trademark and Copyright Law Blog

OCTOBER 26, 2023

Those activities are all well and good – and I fully appreciate that “ bobbing for apples ” wasn’t listed because, let’s be honest, that’s really gross – but as we’re the Trademark & Copyright Law blog, allow me to focus on something a bit closer to home: apple trademarks. But let’s talk trademarks.

Branding 72

Branding Brands Branding Trademark 72

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 74

Social Media Branding Brands Branding 74

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 82

Branding Brands Branding Trademark 82

43(B)log

OCTOBER 9, 2023

In December 2020, Deetsch notified Amazon of his patents through the Brand Registry portal and asked Amazon to remove the Lei defendants’ products. He sent two letters by mail in March 2022, but was told he needed to use the Brand Registry … which he had already done. State law claims would have been better.)

Advertising 72

Advertising Advertising Branding Brands 72

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 76

Social Media Branding Brands Branding 76

IP Tech Blog

MAY 5, 2023

Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). Heard of the climate activists defacing advertisements, billboards and bus shelters?

Branding 62

Branding Brands Branding Advertising 62

JD Supra Law

OCTOBER 17, 2023

Your interest in brands and fashion dates back well before law school and your time as a Katten associate. Tell us about what led you to Authentic Brands Group and how your role has changed since we last interviewed you in 2018? By: Katten Muchin Rosenman LLP

Branding 61

Branding Brands Branding Law 61

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Effectively, the reputation of a business is its brand.

Copying 52

Copying Branding Brands Branding 52

azrights

JUNE 27, 2023

Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? You as the business owner need a solid understanding of Brand and IP so you can be its brand manager. Why brand management?

Branding 52

Branding Brands Branding Business 52

Likelihood of Confusion

AUGUST 19, 2022

Varsity Brands, Inc, et al. The post Guest post: Not So Cheerful About Varsity Brands appeared first on LIKELIHOOD OF CONFUSION™. So last Wednesday (March 22, 2017, if you’re joining us late) the Supreme Court of the United States issued its decision in Star Athletica, LLC v.

Branding 96

Branding Brands Branding Art Law 96

Nelligan Law

JULY 25, 2023

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. With the release of the highly anticipated Barbie movie, Mattel takes the brand narrative to new heights.

Branding 92

Branding Brands Branding Trademark 92

JD Supra Law

DECEMBER 1, 2021

Overview of the metaverse - Facebook’s recent re-branding to Meta1 has significantly increased interest in the “metaverse”. Although the concept of the metaverse is still evolving, it is generally understood to be a persistent virtual environment where users can interact with each other, and increasingly with brands.

Branding 102

Branding Brands Branding 102

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52