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5 Free Ways to Strengthen Any Brand

Erik K Pelton

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

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How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

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Building Brands that Last: Leveraging Effective Brand Building through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative.

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Oversight of Pharmaceutical Brand and Trade Names

Intepat

In this case, the court highlighted the pivotal role of careful branding in the pharmaceutical Industry. Despite the critical nature of this issue, India’s regulatory framework still lacks specific guidelines or rules governing the brand or trade names for pharmaceutical drugs. Cadila Pharmaceuticals Limited (2001).

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Amazon Brand Registry for trademark applicants

Erik K Pelton

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130
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Indy’s Dive into Legal Waters: FullBeauty Brands, Inc. Faces Trademark Lawsuit over Swimwear

Indiana Intellectual Property Law

Indianapolis, Indiana – FullBeauty Brands Inc. The lawsuit alleges that certain swimsuits marketed by FullBeauty Brands and affiliated entities bear a striking resemblance to designs owned by competitors. has been accused of trademark infringement in a lawsuit filed by Pennsylvania -based Global Trademarks Inc.

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Can a brand have too many trademarks?

Erik K Pelton

I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Generally, that’s because they have product lines with different product names and a creative name and a trademark registration to go with each of the names in that product line.

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