Erik K Pelton

MAY 4, 2021

What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate your brand and marketing initiatives. The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC.

Branding 100

Branding Brands Branding Marketing 100

Erik K Pelton

DECEMBER 4, 2020

Bold brands are a bridge, linking creative marketing and solid legal protection. For more on Building a Bold Brand , see my recently published book. The post Peltonism: Bold brands are a bridge, linking creative marketing and solid legal protection appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding Marketing 130

Intepat

APRIL 23, 2024

In this case, the court highlighted the pivotal role of careful branding in the pharmaceutical Industry. Despite the critical nature of this issue, India’s regulatory framework still lacks specific guidelines or rules governing the brand or trade names for pharmaceutical drugs. Cadila Pharmaceuticals Limited (2001).

Branding 52

Branding Brands Branding Trademark 52

Indiana Intellectual Property Law

APRIL 26, 2024

Indianapolis, Indiana – FullBeauty Brands Inc. The lawsuit alleges that certain swimsuits marketed by FullBeauty Brands and affiliated entities bear a striking resemblance to designs owned by competitors. has been accused of trademark infringement in a lawsuit filed by Pennsylvania -based Global Trademarks Inc.

Branding 52

Branding Brands Branding Trademark 52

Erik K Pelton

JULY 12, 2021

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As you can see below, the guide summarize our core brand elements – logos, names, slogans – and how to use them – symbols, color specifications, and more.

Branding 130

Branding Brands Branding Marketing 130

Olartemoure Blog

MARCH 22, 2024

On January 17th, 2024, Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks as intangible assets of companies, allowing their owners to enhance their business value and potentially fuel renewed growth. La entrada Brand finance Top trademarks se publicó primero en OlarteMoure | Intellectual Property.

Branding 52

Branding Brands Branding Trademark 52

Traverse Legal Blog

MARCH 25, 2022

In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs? You are a brand interested in NFTs.

Branding 126

Branding Brands Branding Contracts 126

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Brands Branding Trademark 130

Corsearch

OCTOBER 6, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. While many seasoned marketing and branding agency professionals are very sensitive to potential legal issues, none of us can be all things to all people.

Branding 59

Branding Brands Branding Marketing 59

Erik K Pelton

AUGUST 23, 2020

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. Clicksuasion (podcast about business and marketing). PROVOCATIVE PHRASES.

Branding 130

Branding Brands Branding Business 130

JD Supra Law

APRIL 17, 2024

Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers. In recent years, the advent of the social media “influencer” has revolutionized advertising.

Copyright Law 77

Copyright Law Social Media Branding Brands 77

Erik K Pelton

MARCH 22, 2021

The following is an edited transcript of my video, Invest in Your Brand Protection and Watch it Grow. I’m going to spare you the disclaimers here, but I want to talk about how investing in brand protection can be just like a successful investment in the stock market or a savings account over time.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

FEBRUARY 16, 2021

Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant benefits and results. The post Invest in Your Brand Protection and Watch it Grow appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding Marketing 130

Erik K Pelton

FEBRUARY 16, 2021

There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. It’s a perspective from a lawyer, for businesses, and about marketing. Amazon: Building a Bold Brand by Erik M.

Branding 130

Branding Brands Branding Business 130

Erik K Pelton

FEBRUARY 18, 2021

But I do know that over time, the stock market almost always goes up. A savings account will grow over time as well – with compound interest – and brand protection works much the same way: invest in good trademark protection early on in a brand, and over time watch it grow and grow. Time grows savings.

Branding 130

Branding Brands Branding Registration 130

McKinsey Operations

APRIL 10, 2023

Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

Marketing 144

Marketing Marketing Social Media Branding 144

Erik K Pelton

AUGUST 24, 2020

We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool. The only time that I would hesitate that maybe a business could have too many trademarks would be if there’s somehow diluting their brand by just coming up with new names, new logos. Each of those is one trademark.

Branding 130

Branding Brands Branding Trademark 130

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Effectively, the reputation of a business is its brand.

Copying 52

Copying Branding Brands Branding 52

JD Supra Law

DECEMBER 21, 2023

Audiences were not only drawn to the empowering storyline and diverse characters, but as attorneys, we were also excited to see the incorporation of many well-known trademarks and brands throughout the film. By: Foley & Lardner LLP

Branding 68

Branding Brands Branding Marketing 68

Erik K Pelton

AUGUST 3, 2020

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

Branding 130

Branding Brands Branding Registering Trademarks 130

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

azrights

JUNE 27, 2023

Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? You as the business owner need a solid understanding of Brand and IP so you can be its brand manager. Why brand management?

Branding 52

Branding Brands Branding Business 52

azrights

OCTOBER 20, 2023

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. What this means is that the legal system shifts the burden of proof so that the brand owners need to show that they’re still genuinely using their marks.

Branding 52

Branding Brands Branding Marketing 52

Corsearch

JANUARY 23, 2024

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.

Marketing 59

Marketing Marketing Social Media Branding 59

JD Supra Law

OCTOBER 2, 2023

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods.

Design Patent 75

Design Patent Designs Design Branding 75

McKinsey Operations

SEPTEMBER 29, 2022

Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn.

Branding 126

Branding Brands Branding Marketing 126

Nelligan Law

FEBRUARY 5, 2024

Intellectual property rights, including trademarks, are vigilantly protected, and trademark agents work tirelessly to safeguard the identity and uniqueness of brands. When Haribo’s branding is replicated on cannabis-infused gummies, it violates trademark rights and raises serious safety concerns.

Branding 79

Branding Brands Branding Trademark 79

JD Supra Law

NOVEMBER 2, 2023

In today's extremely rich material environment, many consumers choose goods not only based on simple cost performance to decide, but are willing to pay for creativity and brand value recognition. Consumer choice trends determine the direction of a brand’s efforts. As a marketing method of strong alliance, various brands have tried.

Intellectual Property 75

Intellectual Property Branding Brands Branding 75

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 86

Branding Brands Branding Trademark 86

Erik K Pelton

JUNE 14, 2021

The following is an edited transcript of my video, Why Suggestive Trademarks and Brand Names Are My Favorite. I get asked all the time about what type of brand names I prefer. The answer for me is easy: for commercial, marketing, and legal purposes, I strongly suggest that clients choose suggestive brand names.

Branding 130

Branding Brands Branding Trademark 130

Nelligan Law

JULY 25, 2023

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. With the release of the highly anticipated Barbie movie, Mattel takes the brand narrative to new heights.

Branding 93

Branding Brands Branding Trademark 93

IP Tech Blog

MAY 5, 2023

Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). Heard of the climate activists defacing advertisements, billboards and bus shelters?

Branding 62

Branding Brands Branding Advertising 62

Corsearch

FEBRUARY 22, 2024

Trademark infringement is the nightmare that keeps big brands up at night. Imagine you’ve conjured up the hottest brand on the market – “Crispy Crunch Delights” , complete with a jazzy logo. ” They are selling what you sell, they are reaping the benefits of your brand, without doing any of the hard work. .”

Branding 59

Branding Brands Branding Trademark 59

LexBlog IP

AUGUST 16, 2023

In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative. Trademark registration aids in building a cohesive brand identity. Consistent Visual Identity Trademark registration solidifies your brand’s visual identity.

Branding 40

Branding Brands Branding Registration 40

JD Supra Law

APRIL 17, 2023

Employing a brand extension strategy can be a powerful way to leverage an existing brand and its consumer reputation to promote a new product, flavor, or product variation. However, it can also mislead consumers and result in consumer confusion. The expectations associated with the. By: Davis Wright Tremaine LLP

Branding 68

Branding Brands Branding Litigation 68

Biswajit Sarkar Copyright Blog

MAY 29, 2023

In the fast-paced world of business, where new brands emerge every day, protecting one’s intellectual property has become paramount. Trademarks play a crucial role in establishing brand identity and distinguishing products or services from competitors. This article explores the criticality of trademark searches for new brands.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

Nelligan Law

DECEMBER 16, 2021

Not to the owners of these brands. As a result, the trademark owners no longer have exclusive rights to their brand. The first step to protecting your brand against genericide is to ensure that your marketing team is using the trademark properly in your marketing materials: Ensure that the trademark is distinguished.

Branding 84

Branding Brands Branding Intellectual Property 84