Erik K Pelton

AUGUST 3, 2020

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks.

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 4 This is the fourth in a series of posts about the benefits of having your trademark registered. A registered trademark isn’t merely a logo or a symbol; it’s an asset with intrinsic value.

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative.

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 3 This is the third in a series of posts about the benefits of having your trademark registered. In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat.

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. A registered trademark serves as a deterrent to potential infringers. Minimizing Brand Confusion Brand confusion can erode consumer trust and loyalty.

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IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

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IP and Legal Filings

OCTOBER 26, 2023

Introduction Trademarks are an important division of Intellectual Property Rights (IPR) as it considerably contributes in identification and promotion of a product. A well- known trademark helps the consumers in spotting the difference between similar products by educating them about the product which results in informed choices.

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Cease and Desist Trademark Registering Trademarks Business 99

Patent Trademark Blog

JUNE 2, 2023

How can you realistically enforce your trademarks? Trademark enforcement is not only for millionaires and big companies. Startups and small businesses can use cost-effective ways to stop or discourage trademark infringement. By employing smart tactics, you can increase trademark protection while spending less.

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Kashishipr

FEBRUARY 2, 2022

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

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Erik K Pelton

OCTOBER 9, 2020

In this video, I share for the first time some of the favorite insights and lessons learned after more than 20 years of helping businesses register trademarks and protect brands. For example, did you know that I used file applications on paper, and deliver them by hand to the USPTO! For more on my experience, see [link].

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JD Supra Law

APRIL 29, 2024

Earlier this month, the National Advertising Division (NAD) of the Better Business Bureau (BBB) announced a recommendation that Planting Hope Brands, LLC discontinue use of the ® (registered trademark symbol) in advertising a specific rice product called RIGTHRICE. By: Fox Rothschild LLP

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Biswajit Sarkar Copyright Blog

AUGUST 9, 2022

The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. Thus, it becomes important to safeguard your business. Domain names and trademarks. Protecting brands.

Branding 52

Branding Brands Branding Social Media 52

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 8 This is the eighth in a series of posts about the benefits of having your trademark registered. In the digital age, where online presence is integral to business success, safeguarding your brand’s identity across the virtual landscape is a priority.

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Registration Social Media Trademark Registering Trademarks 52

Erik K Pelton

MAY 31, 2022

A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs. A great logo can communicate a lot about a brand. Logos can become registered trademarks too.

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azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be strategic with them. The Meaning of Brand. But brands have a third dimension or a third purpose. They save us time.

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Erik K Pelton

JANUARY 26, 2021

The following is an edited transcript of my video “How Can You Avoid Losing Your Trademark Rights Over Time?” ” There are four things that a trademark owner should do to ensure that they don’t lose the strength or protection in their trademark, even after it’s registered.

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Trademark Registering Trademarks Branding Brands 130

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. When to register for a trademark.

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Social Media Branding Brands Branding 52

Kashishipr

JANUARY 5, 2022

The Trade Marks Act, 1999 governs and deals with the mechanism of registration, protection, and illegal use of trademarks in India. Additionally, it also deals with the exclusive rights of a trademark owner, penalties for Trademark Infringement , remedies for damaged goods, and modes of transference of a Registered Trademark.

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Above the Fold

JULY 7, 2021

Throughout this summer, the United States Patent and Trademark Office (USPTO) is offering its series of virtual webinars dubbed “Trademark Basics Boot Camp.” The series appears to be tailored to small business owners and entrepreneurs and is broken up into eight modules focused on discrete topics.

Business 52

Business Trademark Intellectual Property Registration 52

SpicyIP

AUGUST 31, 2023

If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone. Image from here Smells like Luxury, Does it cost a Trademark Battle? Taking a step back, trademark infringement under Section 29(2)(b) of the Act requires proving the following: 1.

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LexBlog IP

JULY 7, 2021

Throughout this summer, the United States Patent and Trademark Office (USPTO) is offering its series of virtual webinars dubbed “Trademark Basics Boot Camp.” ” The series appears to be tailored to small business owners and entrepreneurs and is broken up into eight modules focused on discrete topics.

Business 52

Business Trademark Intellectual Property Registering Trademarks 52

azrights

OCTOBER 27, 2023

Last week’s newsletter How to avoid the biggest brand management mistakes , highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us.

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Trademark Branding Brands Branding 52

IP and Legal Filings

APRIL 13, 2023

A trademark is used to set one trader’s products and services apart from another. Trademark means: A trademark is a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging. The more successful a business is the more valuable the trademark becomes.

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Plagiarism Today

OCTOBER 26, 2021

To answer that and other questions about Halloween costumes, we have to step back and look at how copyright and trademark law apply to costumes. Trademark and Halloween Costumes. The other major part of the question is trademark. Trademark infringement, however, isn’t like copyright. Copyright and Halloween Costumes.

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Trademark Copyright Cease and Desist Copying 250

IP and Legal Filings

SEPTEMBER 19, 2023

The process for registering a trademark in India begins with the filing of an application with the Intellectual Property India (IPI), the national trademark office. If the trademark is found to be eligible, it will be published in the Trademarks Journal, and any interested party will have a chance to oppose the registration.

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Corsearch

FEBRUARY 15, 2024

X (formerly Twitter) is one of the most popular social media platforms for businesses and individuals, with around 335 million monthly active users worldwide. Allowing brands to connect with their consumers and establish a recognizable online presence, it is a crucial platform to reach audiences on a global scale.

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IP Intelligence

JANUARY 1, 2024

As the new year gets underway, we want to flag the newest misleading trademark email scams, as these communications have become more advanced in their targeting. Recently, the fraudulent scammers have become more sophisticated with their solicitations by claiming to be attorneys or law firms with expertise in trademark law.

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Corsearch

SEPTEMBER 28, 2023

Founded in 1999 by Jack Ma, the Alibaba company has grown to become one of the world’s largest and most influential online commerce businesses. One of Alibaba’s most popular platforms is Alibaba.com, a leading global wholesale B2B marketplace that facilitates trade between businesses from around the world.

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Branding Brands Branding Intellectual Property 59

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? Over the years I’ve had the fortune to work with a tremendous variety of businesses as clients, from accountants, to real estate agents, to software companies, to clothing companies, to bloggers and websites.

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Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. However, they can be useful to tackle lookalikes on marketplaces.

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IP Tech Blog

AUGUST 17, 2022

Back in 2020, the famous Chinese brew company Tsingtao Beer filed an administrative complaint for trademark infringement against a smaller Chinese competitor for the use of recycled Tsingtao beer bottles. Is this however a case of trademark infringement? Trademark or Unfair Competition? And, why is this important?

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Trademark Registering Trademarks Art Cease and Desist 104

Intepat

DECEMBER 1, 2023

For both individuals and businesses, trademarks stand as valuable assets, offering protection for unique brands, logos, and slogans. However, there are instances where an individual perceives that a trademark application by another person infringes upon their rights or interests. What is Trademark Opposition?

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Kashishipr

SEPTEMBER 22, 2021

A trademark is an important business asset that offers protection to a brand. Businesses own valuable trademarks, which, once registered, can be licensed out. The rights that flow from a trademark can be licensed to others to receive royalties for commercialization. What is Trademark Licensing?

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Kashishipr

JANUARY 12, 2022

Often, hashtags help businesses reach out to their target audience and connect with them, which may further help them attain and achieve goodwill and raise awareness about their brand. Why Take the Trademark Route? Therefore, a hashtag helps build brand image and a brand community. What’s in a #Hashtag?

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IPilogue

FEBRUARY 14, 2022

Consumers are more willing to try out new things if they are assured that the new product is comparable or superior to those made by well-known brands. This provides consumers with more information and allows small businesses to compete with mega corporations. The term “ goodwill ” encompasses all the intangible assets of a business.

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Intepat

JANUARY 10, 2023

A trademark is a distinctive symbol, logo, name or word that identifies a firm or line of business. It is considered to be one of the most significant assets for any business entity. By registering the trademark, a company’s products and services are easily recognised by the general public.

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Corsearch

AUGUST 24, 2023

In this blog, we outline the tools you can use to protect your brand reputation and prevent consumer confusion. Trademark infringement Trademarks are distinctive elements like words, logos, phrases, designs, or symbols used to identify the origin of goods and services.

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