article thumbnail

The Growing Threat Posed by Phishing and Brand Impersonation

Corsearch

Counterfeiting is but one threat that consumers and brands face. Brands now face a rising tide of phishing and brand impersonation designed to mislead and defraud consumers. Background Almost on daily basis brands receive reports on phishing email or websites.

article thumbnail

AstraZeneca’s Brand Protection Journey: A Story of Collaboration

Corsearch

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Brand Impersonation is Increasing on Twitter & How to Combat It

Corsearch

Recent changes to Twitter’s verification process have prompted an influx of impersonation accounts – with a number of high-profile cases resulting in reputational damage and financial loss to global brands. Many brands still do not have an official presence on TikTok. Consumers that fall victim risk financial and identity fraud.

article thumbnail

Internal Search Results Aren’t Trademark Infringing–PEM v. Peninsula

Technology & Marketing Law Blog

This is a case involving a trademark owner and a competitive keyword advertiser. The trademark owner memorably (and ridiculously) characterized the rival as engaging in “keyword conquesting,” a term I encourage you never to use. The court already sent that trademark claim to the jury ( my blog post on that ruling ).

article thumbnail

Reflecting on Alt Legal and Corsearch Live: An Insightful Recap

Corsearch

On March 19th, the trademark community came together in the heart of New York City for an exclusive event that promised to be both informative and enriching. Attended by 150 trademark experts, the event proved to be a resounding success, offering a blend of networking opportunities and engaging Continuing Legal Education (CLE) sessions.

article thumbnail

When Is Trade Secret Protection the Right Choice?

The IP Law Blog

Companies rely on intellectual property (“IP”) rights to protect their valuable information, creations, and branding. IP rights come in several forms: copyrights, trademarks, patents, and trade secrets. Patent and Trademark Office (“USPTO”) states, ” a trademark protects brand names and logos used on goods and services.

article thumbnail

Trade Secrets in Intellectual Property Rights (IPRs)

Kashishipr

Patents, copyright, and trademarks have been the most widely recognized forms of IP to date; however, there are other forms as well, including geographical indications and industrial designs, which have been gaining attention in the past few decades. Information Protected by a Trade Secret .