Branding, Due Diligence and Graphic Design - Intellectual Property Pulse

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Branding

Due Diligence

Graphic Design

Central Role of IP and Marketing in Business Design

azrights

JUNE 7, 2022

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

Marketing

Marketing Marketing Business Designs

Trade mark ownership: As easy as A-B-C?

LexBlog IP

MARCH 28, 2022

Ensuring that a business holds all rights to enable it to make full use of its trade mark should be front of mind in any branding consideration. Exploring the terrain of authorship first, it is essential, as part of any brand development exercise, that the author (or authors) of a trade mark are able to be pin-pointed.

Ownership

Ownership Intellectual Property Content Creation Business

Central Role of IP and Marketing in Business Design

Trade mark ownership: As easy as A-B-C?

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