Branding Due Diligence Graphic Design Registration 
azrights
JUNE 7, 2022
If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.
LexBlog IP
MARCH 28, 2022
Ensuring that a business holds all rights to enable it to make full use of its trade mark should be front of mind in any branding consideration. The Trade Marks Act 1995 (Cth) (the Act ) makes it clear under section 27(1) that an application for registration of a trade mark may be made if the person claims to be the owner of the trade mark.
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