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Trademarks in M&A Due Diligence

JD Supra Law

Due diligence of trademark registrations can get lost in the shuffle. But thorough review of brand assets can help avoid pitfalls and maximize the investment. In a complex merger or acquisition, there are many moving parts. By: Erise IP

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Branding Due Diligence – Make it or Break it

Selvam & Selvam Blog

Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.

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M&A Checklist — How to Prepare Your IP for the Legal Due Diligence Process

LexBlog IP

But any company preparing to sell within the next five years should consider the more common IP issues that arise during the legal due diligence process. In most cases, this can be broken down between two central areas – technology and branding. Branding is protected by either registered or common law trademarks.

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Intellectual Property – The Key To A Successful Brand

azrights

Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. It’s the very heart and soul of your brand.

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Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

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Security Interests in Trademarks: Best Practices

Traverse Legal Blog

A trademark security agreement filed with the USPTO must specifically identify the mark, the jurisdiction, registration number, registration date, and record owner of the trademark. Federal trademark registrations and applications are governed by the Lanham Act. Due Diligence for Security Interests in Trademarks.

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Trade Marks in the Virtual World: Is your Business Well Meta-Versed in Emerging Technology?

LexBlog IP

We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier this year, the 12 th edition of the Nice Classification came into force. The case also brings to light the potential for third parties to capitalise on the goodwill of reputable brands using NFTs.