Branding Marketing Non-Fungible Tokens Social Media 
IIPRD
AUGUST 4, 2022
‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.
Corsearch
NOVEMBER 15, 2022
If you were told 15 years ago that a personal post on your social media could be worth millions of dollars, would you believe it? With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Or is the answer somewhere in between?
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Kashishipr
APRIL 13, 2022
With the Metaverse and Non-Fungible Tokens (NFTs) being the common buzzwords as of late, the USPTO (US Patent & Trademark Office) has been experiencing a significant rise in the number of Trademark Applications filed in the virtual sphere to safeguard the products and services. IP Challenges in the Metaverse.
IP Tech Blog
MARCH 18, 2022
Intellectual property owners need to add the metaverse to places to watch for possible infringement, specifically, trademark or copyright infringement in the form of NFTs or non-fungible tokens. Brand owners have already begun to catch up. This is highlighted in the case of Hermès International v.
IPilogue
JULY 23, 2021
D isparaging Trademarks at a Time of Social & Racial Justice Movements ” by Brand & New. Brand & New is a podcast by the International Trademark Association. In particular, I enjoyed their conversation about the possibility of minority-owned brands reclaiming and trademarking offensive words or stereotypes. “D
The IPKat
JUNE 13, 2022
There has obviously been a considerable amount of excitement around non-fungible tokens (NFTs) over the last few years and some interesting developments in the last few months. The non-fungible part means that it is something that has unique value based on the buyer’s sentiment and/or market dynamics.
LexBlog IP
MARCH 18, 2022
Intellectual property owners need to add the metaverse to places to watch for possible infringement, specifically, trademark or copyright infringement in the form of NFTs or non-fungible tokens. Brand owners have already begun to catch up. This is highlighted in the case of Hermès International v.
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