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Central Role of IP and Marketing in Business Design

azrights

This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004. If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business.

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Why Every Business Needs a Brand Manager

azrights

Or growing your business to sell? Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? The changed 21st century business environment makes this an imperative. Why brand management?

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IP Issues That Impact Business Design

azrights

As a law firm owner I regularly hear about the problems businesses experience around IP. The reason these IP mistakes are widespread is that they occur very early on when new businesses or projects are initiated. By training team members to follow the processes a business’ IP position is automatically secured.

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How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147
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Fashion forward: pioneering African designer eyes luxury brands market

WIPO Magazine

Taibo Bacar, the celebrated Mozambican fashion designer, talks about what it takes to build an international fashion brand and the next steps in his pioneering business adventure.

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How Can Marketing & Branding Agencies Solve the Problem of Name Availability?

Corsearch

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. While many seasoned marketing and branding agency professionals are very sensitive to potential legal issues, none of us can be all things to all people.

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It’s Not Going to Be (Y)easy: What Happens when Business Collaborations Dissolve?

IPilogue

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products.

Business 131