Brands Business Non-Fungible Tokens Registering Trademarks 
IP and Legal Filings
MAY 24, 2024
The verdict is testimony to a paradigm shift in Trademark Protection and a watershed judgement in navigating the scuffle between the rights of two sections- the commercial rights of ‘business class’ and freedom of expression vested with the ‘artists and creators’.
Kashishipr
APRIL 13, 2022
With the Metaverse and Non-Fungible Tokens (NFTs) being the common buzzwords as of late, the USPTO (US Patent & Trademark Office) has been experiencing a significant rise in the number of Trademark Applications filed in the virtual sphere to safeguard the products and services. IP Challenges in the Metaverse.
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Traverse Legal Blog
MARCH 8, 2022
Today, we’re going to talk about non-fungible tokens (NFTs). These NFT drops offer valuable learning lessons which every NFT project, brand, and company must consider before launching their NFTs project. These two projects offer a roadmap for any company, brand, or agency looking to launch an NFT project.
IIPRD
JANUARY 18, 2022
Recently, a new trend of merging of blockchain technology with creative intellectual property via non-fungible tokens (“NFTs”) had taken place. The idea has spread across all market sectors, and now luxury fashion retailers have joined the tokenization bandwagon. Introduction. What are NFTs?
Corsearch
FEBRUARY 14, 2023
In this article, we explore the process of registering trademarks containing holiday names, examine the trademark activity that surrounds Valentine’s Day, and point to why it is important to monitor and protect your IP online. Can you trademark a holiday name? The trademarks are FRANCES VALENTINE and FV.
Fish & Richardson Trademark & Copyright Thoughts
JUNE 16, 2022
Principal Cynthia Walden and Associate Sarah Kelleher discuss the non-fungible token (NFT) trend across the fashion industry and what this digital arena means for trademark protection and enforcement. Selling the Intangible in Fashion: What Does it Mean for Trademark Protection? PDF copy available.
IP and Legal Filings
JANUARY 31, 2023
The Covid-19 pandemic and lockdowns had a detrimental influence on fashion companies, which further motivated them to grow their business on the Metaverse. The Italian brand Gucci, created a digital showroom for Gucci Garden to go along with its multimedia, real-world “Gucci Garden Archetypes” display in Florence.
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