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3 Steps to Protect Your Brand in the New Year

Erik K Pelton

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

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The Streamlabs (SLOBS) Plagiarism Scandal

Plagiarism Today

This is usually done with a copyright notice, but, in some cases, is done by working directly with the site that uploaded the content. Over the coming months and years, they’ll need to repair their brand by treating both their customers and their competitors with heightened respect. Accident or Not, a Problem Remains.

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Trademarks vs. Copyrights for Startups

TraskBritt Intellectual Property

A copyright is created the moment you have developed your work to the point that it is in a fixed and tangible form. This means that once you have created text for your website or recorded a video, these works are automatically protected by copyright and you are entitled to use a copyright notice, ©.

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Which Type of Intellectual Property Protection Do I Need?

Art Law Journal

This duration didn’t start until 1989 when the United States signed the Berne Convention, the international copyright treaty. Any works that received copyright prior to 1989 had different requirements and durations, including having a copyright notice, i.e. © Steve Schlackman (1975). Trademarks.

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Is the Best Defense to a Copyright Infringement Claim No Defense at All?

The IP Law Blog

In short, Brewer claimed that Vergara published his copyright-protected photograph to promote her clothing brand—which she arguably did since she tagged Wal Mart and mentioned her clothing line in the caption. Despite a significant request for damages, Vergara never responded to the complaint.

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Which Types of IP (Intellectual Property) Protection Do Artists Need?

Art Law Journal

This term of copyright duration didn’t start until 1989, when the United States signed the Berne Convention, the international copyright treaty. Any works that received copyright prior to 1989 had different requirements and durations, including having a copyright notice, i.e. © Steve Schlackman (1975).

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A Look Back at India’s Top IP Developments of 2021

SpicyIP

The plaintiff was granted, through an agreement, an exclusive non-transferable, non-assignable license for selling, supplying, and distributing the defendant’s brands in domestic and international markets. However, later the defendant served a termination notice against which the plaintiff filed this suit.

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