Brands Marketing Personality Rights Trademark 
IP and Legal Filings
MAY 17, 2024
The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.
Selvam & Selvam Blog
APRIL 5, 2022
When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. But what exactly is moment marketing? However, the concept of moment marketing is not new.
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Biswajit Sarkar Copyright Blog
JANUARY 22, 2024
Additionally, a name is a crucial element of personal branding, influencing perceptions, forming first impressions, and conveying character. For renowned figures, the importance of their name extends to public perception, brand identity, and professional success. It distinguishes us and shapes our sense of self.
Intepat
MAY 16, 2023
What are Publicity Rights? Publicity rights or personality rights are rights of an individual to control the commercial usage of their identities, such as name, image, voice, and any similar characteristics. Under this Act, Sec. The definition clause under Sec. Additionally, Sec.
IP and Legal Filings
NOVEMBER 23, 2023
Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand. Publicity, such as character, reputation and personal brand, will be protected under various statutes, such as the Copyright Act 1957 and the Trade Marks Act 1999.
Technology & Marketing Law Blog
DECEMBER 27, 2021
If you’re selling your personality rights, make sure you understand the implications!!! Newspaper Can Talk About “Derby Pies” Without Infringing Trademarks–Rupp v. Doubling (& Tripling) Down on Trademark Protection For Secret Menu Items–In-N-Out v. Food Tastes Better When Branded “McDonalds”.
IPilogue
DECEMBER 9, 2021
While the protection of memes remains unclear and unresolved, plaintiffs can claim copyright, trademark, and personality rights in the underlying images. On the flip side, many companies welcome the meme-ification of their brand, because of the free publicity they receive. Is Infringement Even Possible Then?
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