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Moment Marketing and its legal implications

Selvam & Selvam Blog

The power of the internet, in particular that of social media is humungous. When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. Personality Rights.

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Recipes Aren’t Copyrightable, No Matter How “Exciting” They Are–Coscarelli v. Esquared

Technology & Marketing Law Blog

Her inability to control social media accounts referencing her reminded me of the Hayley Paige Gutman litigation , and I will say more about this issue when I blog the JW Dant bourbon case. If you’re selling your personality rights, make sure you understand the implications!!! Case citation : Coscarelli v.

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SpicyIP Weekly Review (August 16 – 22)

SpicyIP

In a guest post , Satchit Bhogle covered the issue of infringement of personality rights. It is noted that the test for identifying infringement of personality rights is to check whether there has been unauthorised use of identity for commercial gain and if there is a likelihood of confusion. and held that Google Inc.

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Publicity Rights: An analysis of Amitabh Bachchan V. Rajat Nagi & Ors.

Intepat

A fraudulent lottery-winning message with Amitabh Bachchan’s voice from KBC was viral through various social media platforms and many people fell into this trap. Subsequently, Amitabh Bachchan filed a suit in the court claiming a violation of publicity rights. What are Publicity Rights? Additionally, Sec.

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Vempati Ravi Shankar – Facebook Copyright Dispute: Issues on Moral Rights and Posthumous Enforcement of Celebrity Rights

SpicyIP

(CNR Number: KLTV010019372021) The reason for filing the suit was that certain unknown people had posted without authorisation original sound recordings created by Vempati Ravi Shankar (the plaintiff’s late husband) on the defendant’s social media platforms – Facebook and Instagram. A celebrity’s name, photos, music, etc.

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What Do You “Meme” That’s Copyrightable?

IPilogue

In Canada, copyright protection is afforded to every original literary, dramatic, musical, and artistic work that is fixed. This may become tricky in the context of social media, as memes only become popular by copying and reposting. Copyrighting a Meme. Artistic Work. Is Infringement Even Possible Then? According to s.3(1)

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A Look Back at India’s Top IP Developments of 2021

SpicyIP

The suit concerned agreements dating back to 2001 between IPRS and ENIL regarding broadcasting music in certain cities. When ENIL broadcast music in cities other than the ones in the agreement, IPRS filed an infringement suit. Both suits were filed before the 2012 amendment to the Copyright Act.

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