IP and Legal Filings

MAY 17, 2024

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.

Personality Rights 74

Personality Rights Intellectual Property Social Media Intellectual Property Law 74

IP and Legal Filings

MAY 13, 2023

However, the order was brief and did not specify any statutory or common law basis for the protection of personality rights, merely citing Titan Industries as precedent. For example, can personality rights be viewed as an extension of the right to privacy? Spelling-Goldberg Prods., In Gautam Gambhir v.

Personality Rights 83

Personality Rights Privacy Trademark Law False Advertising 83

IP and Legal Filings

FEBRUARY 20, 2024

ABSTRACT There has been a dramatic increase in the commercial use of celebrity personalities by people not authorized to do so compared to the earlier times. Protecting personality rights has become a growing problem in India due to deepfakes, morphed pictures, etc. Interesting right? Puttaswamy v.

Personality Rights 62

Personality Rights Privacy Social Media Intellectual Property 62

SpicyIP

AUGUST 16, 2021

Brands have been active on social media in recent years, trying to imbue their content with human like personality that endears customers to them rather than just putting out traditional advertising. It is also reported that Baseline Ventures is sending out notices to the brands that did so. Satchit Bhogle.

Social Media 72

Social Media Personality Rights Law Branding 72

Selvam & Selvam Blog

APRIL 5, 2022

The power of the internet, in particular that of social media is humungous. When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. Personality Rights.

Marketing 40

Marketing Marketing Social Media Personality Rights 40

Intepat

MAY 16, 2023

A fraudulent lottery-winning message with Amitabh Bachchan’s voice from KBC was viral through various social media platforms and many people fell into this trap. Subsequently, Amitabh Bachchan filed a suit in the court claiming a violation of publicity rights. What are Publicity Rights?

Branding 98

Branding Brands Branding Personality Rights 98

IPilogue

DECEMBER 9, 2021

This may become tricky in the context of social media, as memes only become popular by copying and reposting. However, while memes reference and communicate with one another, any changes beyond the trivial and mechanical may meet the originality threshold, even if the later work infringes the earlier. According to s.3(1)

Copyright 89

Copyright Artistic Work Copying Intellectual Property 89