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Exploring the Top Four Ways to Stop Brand Counterfeiting

Kashishipr

It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. They usually have a devastating effect on the brand’s reputation and customer loyalty.

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Small business trademark protections are more critical than ever

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Pelton & Associates, to advise and counsel others about trademark protection. To learn more about the book, visit www.buildingaboldbrand.com. .

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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

Trademark dilution is like death by a thousand cuts, and it is crucial to prevent the first cut. Apple’s smart business strategies have successfully upheld the validity of its trademark, preventing it from being diluted. Notably, Apple trademarked its store design in the United States in 2011.

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How to Get a Trademark for Virtual Goods

Biswajit Sarkar Copyright Blog

Whether it’s virtual reality experiences, in-app purchases, or digital assets, protecting your brand and creations with a trademark is essential. In this article, we will explore the process of obtaining a trademark for virtual goods and the importance of seeking guidance from a trademark and patent attorney in India.

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Understanding the 3 Common Forms of IP & their Varying Levels of Protection

Kashishipr

In this article, we will be throwing light on the 03 most common forms of IP, including trademarks, copyright, and patents, along with the different and varying levels of protection that they offer. Trademarks. If any unauthorized person or party enters such a safeguarded piece of land, it is referred to as trespassing.

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SpicyIP Weekly Review (February 05- February 11)

SpicyIP

Last week we published 9 posts on topics such as our comments on the proposed Trademarks (1st Amendment) Rules, the Madras High Court’s decision with respect to patentability of business methods, and Union Minister of State for Commerce’s response on ability of the current IPR regime to cater concerns arising out of AI generated work.

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What are the intellectual property rights for startups?

Biswajit Sarkar Copyright Blog

There are several types of IPRs that startups should be aware of: Patents: Patents protect new inventions and grant exclusive rights to the inventor for a limited period. Copyrights: Copyrights protect original works of authorship such as software codes, artistic creations, literature, music, films, etc.