Erik K Pelton

OCTOBER 8, 2024

The following is an edited transcript of Chapter 15 of my book video Building a Bold Brand: Avoiding Generic Use In the last few years, more and more brands have added a generic product or category name after their brand name on packaging. The first brand to do this extensively was Kleenex®.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I still use TM4SMALLBIZ from time to time in my branding. But we rebranded to Erik M.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

SEPTEMBER 24, 2024

The following is an edited transcript of Chapter 13 of my book video Building a Bold Brand: Beware of Scams Few things I have written about over the years have garnered more attention than my coverage of worthless scams that prey upon trademark owners. Don’t pay for trademark directory listings. No one uses them!

Branding 130

Branding Brands Branding Intellectual Property 130

JD Supra Law

SEPTEMBER 11, 2024

Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking appropriate legal action to stop or correct, any unauthorized or incorrect use of your brand.

Branding 77

Branding Brands Branding Trademark 77

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative. Send a message.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

APRIL 8, 2022

It may not be easy to find a create, creative, bold brand name. It doesn’t come easy, but the effort is worth the challenge – and the time and energy involved – to standout with customers and competitors, and to improve the odds of USPTO trademark registration. More Peltonisms® at [link].

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

OCTOBER 1, 2024

In this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand – straight from the artist himself! The post John Legend Understands Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

AUGUST 8, 2023

The following is an edited transcript of our video Protecting a Brand in the Amazon Brand Registry. That is why it is important to protect your brand on Amazon. The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand.

Branding 130

Branding Brands Branding Editing 130

JD Supra Law

JULY 1, 2024

Trademark law continues to be the cornerstone of brand identity. One concept that introduces a unique set of challenges in trademark law is “tacking.” Tacking is the ability of a trademark owner to modify their mark without forfeiting its priority status. By: Sunstein LLP

Trademark Law 97

Trademark Law Branding Brands Branding 97

JD Supra Law

FEBRUARY 14, 2024

An important component of brand ownership is exercising vigilance against fraudulent practices, such as counterfeiting and trademark pirating. Trademark owners must now also be alert to fraudulent communications from seemingly legitimate trademark practitioners. By: Smart & Biggar

Branding 112

Branding Brands Branding Trademark 112

Erik K Pelton

OCTOBER 1, 2024

Using Symbols Properly TM should be used on any unregistered brand name or logo in connection with products or goods or tangible items (apparel, downloadable software, food or beverage products, cosmetics, and much more). Each of these symbols should be placed on the upper right-hand corner of the mark or logo.

Trademark 130

Trademark Brands Branding Branding 130

JD Supra Law

SEPTEMBER 6, 2024

Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, and more so for emerging and rapidly evolving sectors such as cannabis and psychedelics. Trademarks are essential for protecting your brand's name, logo, and overall image.

Branding 63

Branding Brands Branding Trademark 63

Erik K Pelton

AUGUST 3, 2021

And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand. Working with someone with experience in all 10 events will increase odds of success: a bold brand that is registered, protected, and ready to success.

Branding 208

Branding Brands Branding Trademark 208

Erik K Pelton

DECEMBER 2, 2021

And we love coffee brand clients who have great trademarks to protect – a few of which are in the image here. The post Trademark protection: an energizing boost for your brand appeared first on Erik M Pelton & Associates, PLLC. At EMP&A, we love good coffee.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

NOVEMBER 8, 2022

Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.

Branding 182

Branding Brands Branding Law 182

Erik K Pelton

MARCH 11, 2022

The USPTO website at www.uspto.gov is packed with trademark and brand protection resources. The post USPTO website: packed with trademark tools for brand owners appeared first on Erik M Pelton & Associates, PLLC. See more in my video below, or read more here. More Peltonisms® at [link].

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

SEPTEMBER 9, 2021

For brands and trademarks, there is now an instrument panel to use to measure the status, see below. If your brand’s trademark isn’t in the green, I’d urge to you talk to a mechanic (lawyer) immediately to mitigate the risks and work to improve the performance.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

SEPTEMBER 3, 2024

Taylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor. The post Be Like Taylor: 3 Swift Trademark Tips appeared first on Erik M Pelton & Associates, PLLC. Erik shares 3 trademark tips inspired by Taylor.

Trademark 130

Trademark Music Branding Brands 130

Erik K Pelton

SEPTEMBER 26, 2024

The three that can be registered – in different ways and for different lengths – are patents, trademarks, and copyrights. A trademark protects something that indicates the source of goods or services — generally a brand name, logo, or slogan.

Trademark 130

Trademark Copyright Intellectual Property Patent 130

Erik K Pelton

AUGUST 6, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 6: Why Apply to Register Trademark registration with the USPTO has tremendous value. A trademark registration is a tangible asset that can be assigned, licensed, or used as collateral in the sale of a business.

Trademark 130

Trademark Cease and Desist Registering Trademarks Registration 130

Erik K Pelton

SEPTEMBER 3, 2024

Protecting your trademark now to potentially block, stop, or avoid future infringement is extremely valuable. A trademark registration is an important tool in seeking to enforce rights against someone cybersquatting on a domain name (a Uniform Domain- Name Dispute-Resolution Policy (UDRP) domain name complaint).

Registration 130

Registration Trademark Social Media Brands 130

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Brands Branding Branding 263

JD Supra Law

MAY 28, 2024

Trademark owners face threats to their intellectual property assets from all sides. Scammers are using increasingly sophisticated methods to perpetrate phishing schemes, often posing convincingly as legitimate brands to hook their victims. These tactics can damage a brand's goodwill and jeopardize its trademarks.

Branding 71

Branding Brands Branding Trademark 71

Erik K Pelton

JANUARY 3, 2024

Brand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast. The post Trademark Lawyers Have Trademarks Too appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

SEPTEMBER 8, 2021

No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. The post Even Trademark Lawyers Make Branding Mistakes appeared first on Erik M Pelton & Associates, PLLC.

Branding 124

Branding Brands Branding Trademark 124

Likelihood of Confusion

MARCH 5, 2023

A very popular post around here, based on server logs and SEO power, is this one: Trademark do it yourself? In that post I dissect an article by a bright, The post Amateur trademark filings, gauzy brand aids appeared first on LIKELIHOOD OF CONFUSION™.

Branding 98

Branding Brands Branding Trademark 98

Erik K Pelton

OCTOBER 28, 2021

The post Trademark protection: a safety helmet for your brand appeared first on Erik M Pelton & Associates, PLLC. Over the years, we’ve been blessed to work with – and sometimes ride with – many clients in the bike industry!

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

SEPTEMBER 10, 2024

There are an infinite number of reasons for an attorney to help you with your brand protection. The post 25 Reasons to Use a Trademark Attorney appeared first on Erik M Pelton & Associates, PLLC. There are an infinite number of reasons for an attorney to help you with your brand protection.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

FEBRUARY 14, 2023

Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the Run SM on TikTok ( [link] ) or Instagram ( [link] ) or YouTube ( [link] ). The post Introducing Brands on the Run appeared first on Erik M Pelton & Associates, PLLC. Let us know what you think!

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

NOVEMBER 1, 2021

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. What does this have to do with trademarks?!? Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.

Registration 147

Registration Branding Brands Branding 147

Olartemoure Blog

MARCH 22, 2024

On January 17th, 2024, Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks as intangible assets of companies, allowing their owners to enhance their business value and potentially fuel renewed growth.

Branding 52

Branding Brands Branding Trademark 52

Patent Trademark Blog

MAY 15, 2023

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry?

Branding 97

Branding Brands Branding Trademark 97

Likelihood of Confusion

MARCH 24, 2024

Cancel culture proves that disparaging trademarks go away by themselves The post Brands, cancel culture & disparaging trademarks appeared first on LIKELIHOOD OF CONFUSION™.

Branding 52

Branding Brands Branding Trademark 52

Erik K Pelton

AUGUST 24, 2020

It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Each of those is one trademark. The post Can a brand have too many trademarks?

Branding 130

Branding Brands Branding Trademark 130

JD Supra Law

MAY 22, 2024

Goliath-esque legal saga, Rogue Fitness (ROGUE), a well-known workout products company, finds itself embroiled in a trademark dispute against Rogue Ridge LLC (Rogue Ridge), a mountain bike seller. At the heart of the matter lies the use of the term “Rogue” in branding, a word laden with commercial significance for both companies.

Branding 71

Branding Brands Branding Trademark 71

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Ensure that the name is unique in your industry.

Branding 147

Branding Brands Branding Social Media 147