Erik K Pelton

JANUARY 6, 2025

The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand. In other words, by filing a trademark application with the USPTO, one can get into the Registry with Amazon in just a matter of days.

Branding 100

Branding Brands Branding Trademark 100

Erik K Pelton

AUGUST 13, 2024

The following is an edited transcript of Chapter 7 of my book video Building a Bold Brand Chapter 7: Registration is the Keystone to Brand Protection While there are many incredible sights and millennia of history to write about in the city of Rome, one feature is central to all of the great buildings there: arches.

Registration 130

Registration Branding Brands Branding 130

Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

MARCH 16, 2022

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC. For more, see [link]. For more, see [link].

Branding 162

Branding Brands Branding Trademark 162

Erik K Pelton

NOVEMBER 4, 2022

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. Think about ones that might help resonate a message about your business and about your brand, and what you’re trying to convey to the consumer. You can see why I love suggestive brand names most of all here.

Branding 189

Branding Brands Branding Business 189

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

Erik K Pelton

JUNE 27, 2023

The following is an edited transcript of my video Trademark Registration Provides Double Protection. Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen.

Registration 130

Registration Branding Brands Branding 130

Erik K Pelton

JUNE 17, 2024

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Register your trademark. Don’t use your brand name as a verb.

Branding 130

Branding Brands Branding Intellectual Property 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Ensure that the name is unique in your industry.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

FEBRUARY 14, 2023

Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the Run SM on TikTok ( [link] ) or Instagram ( [link] ) or YouTube ( [link] ). The post Introducing Brands on the Run appeared first on Erik M Pelton & Associates, PLLC. Let us know what you think!

Branding 147

Branding Brands Branding Trademark 147

JD Supra Law

FEBRUARY 14, 2024

An important component of brand ownership is exercising vigilance against fraudulent practices, such as counterfeiting and trademark pirating. Trademark owners must now also be alert to fraudulent communications from seemingly legitimate trademark practitioners. By: Smart & Biggar

Branding 114

Branding Brands Branding Trademark 114

Erik K Pelton

AUGUST 3, 2021

Creative brands and great trademarks are all around us. In this episode, Erik reflects on the many wonderful store names he encountered while on a recent family vacation to a small New England town, proof that there are endless possibilities when it comes to trademarks! Creative brands and great trademarks are all around us.

Trademark 201

Trademark Branding Brands Branding 201

Plagiarism Today

FEBRUARY 7, 2022

The same day that the RIAA sent its cease and deist letter to Hitpiece, Nike filed a trademark infringement lawsuit against reseller StockX over Nike-themed NFTs. A week before that, French luxury brand Hermes began legal proceedings against an NFT artist who used their names and bags. We honestly don’t know.

Cease and Desist 261

Cease and Desist Copyright Trademark Copyright Law 261

Erik K Pelton

SEPTEMBER 26, 2024

The three that can be registered – in different ways and for different lengths – are patents, trademarks, and copyrights. A trademark protects something that indicates the source of goods or services — generally a brand name, logo, or slogan.

Trademark 173

Trademark Copyright Intellectual Property Patent 173

Erik K Pelton

AUGUST 12, 2022

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names. I am always looking for ways to help take trademark and branding concepts and boil them down to a visual or a quote, or some way to help convey something that’s complex in a bit more digestible manner.

Branding 147

Branding Brands Branding Editing 147

Erik K Pelton

AUGUST 30, 2021

The following is a transcript of my video Influencers Need Trademark Protection Too. The shocking thing that I’ve learned is that many of these influencers are not protecting their brands. Many are not talking steps to register their trademarks. This is astonishing because an influencer essentially is a brand.

Social Media 182

Social Media Trademark Branding Brands 182

Erik K Pelton

DECEMBER 3, 2024

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.

Social Media 130

Social Media Trademark Branding Brands 130

Erik K Pelton

OCTOBER 15, 2024

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Search quarterly on those main sites for your trademark(s).

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative. Send a message.

Branding 130

Branding Brands Branding Editing 130

Plagiarism Today

OCTOBER 26, 2021

To answer that and other questions about Halloween costumes, we have to step back and look at how copyright and trademark law apply to costumes. Trademark and Halloween Costumes. The other major part of the question is trademark. Trademark infringement, however, isn’t like copyright. Copyright and Halloween Costumes.

Copyright 234

Copyright Trademark Cease and Desist Copying 234

Erik K Pelton

JULY 5, 2022

The following is an edited transcript of my video The Trademark Scam Decision Tree. Past listeners and viewers of my videos and podcasts will know that from time to time I provide an update and more information about trademark scams, and the time has come once again. Patent and Trademark Office and their logos.

Trademark 211

Trademark Intellectual Property Law Intellectual Property Government 211

IP and Legal Filings

NOVEMBER 23, 2024

Why do trademarks matter in corporate strategy? A trademark is, by definition, a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. [1]. Intellectual property rights protect trademarks. Trademarks encompass a substantial portion of the deal’s value.

Branding 95

Branding Brands Branding Technology 95

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147

Branding Brands Branding Copyright Notice 147

Erik K Pelton

OCTOBER 22, 2024

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Then, talk to an informed attorney.

Cease and Desist 130

Cease and Desist Trademark Branding Brands 130

Erik K Pelton

MAY 9, 2022

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. That’s a registered trademark.

Trademark 189

Trademark Registering Trademarks Registration Design 189

JD Supra Law

JULY 1, 2024

Trademark law continues to be the cornerstone of brand identity. One concept that introduces a unique set of challenges in trademark law is “tacking.” Tacking is the ability of a trademark owner to modify their mark without forfeiting its priority status. By: Sunstein LLP

Trademark Law 99

Trademark Law Branding Brands Branding 99

Erik K Pelton

AUGUST 16, 2021

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. The lesson from all of this is that all businesses need trademark protection. Of course, big businesses benefit from trademark protection. Brands like Nike, Amazon, Microsoft, and Apple all know this.

Business 173

Business Trademark Branding Brands 173

Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Branding 130

Erik K Pelton

NOVEMBER 5, 2024

The following is an edited transcript of Chapter 19 of my book video Building a Bold Brand: Renewing Registration Once a strong and protected brand is built, another key to maintaining such status is proper and timely renewal of trademark registrations.

Registration 130

Registration Trademark Branding Brands 130

Erik K Pelton

JANUARY 3, 2024

Brand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast. The post Trademark Lawyers Have Trademarks Too appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130

Trademark Branding Brands Branding 130

IP and Legal Filings

SEPTEMBER 12, 2024

INTRODUCTION Section 29 [1] of the Trademark Act, 1999 , defines infringement as: “Trademarks infringement occurs if an unauthorized party makes use of a registered trademark in a way that is likely to lead to confusion about the origin of the product.” FAMOUS CASES OF TRADEMARK INFRINGEMENT 1.Foreign

Branding 91

Branding Brands Branding Trademark 91

Erik K Pelton

FEBRUARY 13, 2024

Celebrating our 25th year with 25 trademark application tips. Protect your brand with trademark registration and schedule a free initial consultation with one of our experienced attorneys: [link] The post 25 Trademark Application Tips appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130

Trademark Registration Branding Brands 130

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Branding 130

Branding Brands Branding Social Media 130

Erik K Pelton

SEPTEMBER 24, 2024

The following is an edited transcript of Chapter 13 of my book video Building a Bold Brand: Beware of Scams Few things I have written about over the years have garnered more attention than my coverage of worthless scams that prey upon trademark owners. Don’t pay for trademark directory listings. No one uses them!

Branding 130

Branding Brands Branding Intellectual Property 130

Erik K Pelton

AUGUST 26, 2021

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. Trademark protection costs money, but the benefits far outweigh the costs. If you are a small business, can you afford not to protect your brand?

Business 173

Business Trademark Branding Brands 173