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9 reasons why a business should apply to register its trademarks

Erik K Pelton

Registered trademarks appear in the USPTO’s online database, the first place most companies and trademark lawyers look when. A trademark registration is a tangible asset that can be assigned, licensed, or used as collateral. In the sale of a business, a. trademark can even be assigned a dollar value.

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Chipotle and Sweetgreen Play Chicken Over Trademark

IP Watchdog

Just days after a complaint was filed against restaurant chain Sweetgreen by Chipotle Mexican Grill for trademark infringement, dilution, and deceptive business practices, Sweetgreen has changed the name of its offending product in order to reach possible settlement. District Court for the Central District of California.

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Concept Of Trademark Bullying: Forceful Enforcement Of Trademark Rights In The Name Of Protection

IP and Legal Filings

A well- known trademark helps the consumers in spotting the difference between similar products by educating them about the product which results in informed choices. The trademark owners enjoy monopoly and exclusive proprietary rights of their trademarks through the law of trademark protection.

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Four Thoughts Before Bringing a Trademark Infringement Lawsuit

Traverse Legal Blog

Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue. A cease and desist letter is typically the most cost-effective option, but in some cases a particularly egregious or blatant instance of trademark infringement can call for initiating a lawsuit.

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Trademark Enforcement: How to Stop Infringement of Your Brand

Patent Trademark Blog

How can you realistically enforce your trademarks? Trademark enforcement is not only for millionaires and big companies. Startups and small businesses can use cost-effective ways to stop or discourage trademark infringement. By employing smart tactics, you can increase trademark protection while spending less.

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How to Enforce Intellectual Property Without A Lot of Money

Patent Trademark Blog

Let me share some good news for startups and small businesses that might change your mind about patenting. How to enforce trademarks inexpensively. Let’s start with trademarks. At the outset, register your trademarks for your more important products and services.

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Bigbasket v. Daily basket – the blurring line between trademark protection & bullying

Selvam & Selvam Blog

Trademark bullying has always been a cause for concern because it spells out overstepping the line, monopoly and power all in one place most of the times. As the name suggests, trademark bullying happens when a registered trademark owner, without justifiable reason, threatens or tries to threaten another trademark owner with legal action.