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Trademarks and the Metaverse: Imaginary Rights or Real Wrongs?

SpicyIP

Class 9: Virtual two wheelers; virtual motorcycles; virtual scooters; virtual three wheelers; virtual electric vehicles; virtual gaming studio, virtual gaming parlour, downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens. Application date. Description (shortened). Feb 25, 2022.

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Protection of Nonfungible Tokens in Indonesia

IP and Legal Filings

Non-fungible tokens (“NFTs”) continue to be popular. NFT creation, investment, sale, and ownership interest exists in Indonesia and elsewhere in the world. Blockchain technology is also acknowledged for its use in the delivery of auxiliary services for finance loans for peer-to-peer businesses.

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Outcome of Hermes Claim Against MetaBirkin NFT May Provide Glimpse of Future for Fashion, Art in Metaverse

LexBlog IP

Hermes recently sued a digital artist for knocking off its Birkin handbag through the issuance of MetaBirkin non-fungible tokens (“NFT”). But what does all this NFT discussion mean for a business owner? Artists and creators can monetize ownership of their digital creations.

Art 52
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Valentine’s Day: Trademark Filings & Tips to Protect Your IP

Corsearch

A trademark is not just a means of securing and protecting a brand name, it is also a valuable business asset. It’s no surprise then that is a constant race to seek trademark ownership and registration of popular holiday names — but is owning a holiday name even possible? The trademarks are FRANCES VALENTINE and FV.

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Fashion In The Metaverse : The Law And Protection

IP and Legal Filings

The Covid-19 pandemic and lockdowns had a detrimental influence on fashion companies, which further motivated them to grow their business on the Metaverse. The main assets of any fashion firm that are virtual designs, may need to be protected as trade dress under trademark law.

Law 85
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Journey Through “Januarys” on SpicyIP (2005 – Present)

SpicyIP

The question of ownership in the virtual world, particularly in video games, has long been debated. On the trademark side, relevant is this post by Bhavya Solanki and Medha Bhatt discussing the applicability of the fair use provisions of trademark law to the unauthorized use of trademarks in the virtual world.

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Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.