Trademark Enforcement In E-Market : Challenges In Identifying The Infringer And Holding Them Accountable
IP and Legal Filings
OCTOBER 23, 2023
The issue of counterfeiting not only compromises a brand’s reputation or brand value, but also puts consumer safety at risk by allowing the sale and uninformed purchase of sub-standard goods. Effective trademark enforcement is essential in this situation for protecting the goodwill and financial interests of legitimate businesses.
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