Erik K Pelton

MARCH 22, 2021

The following is an edited transcript of my video, Invest in Your Brand Protection and Watch it Grow. You know those commercials for investment services that always have more legal disclaimers than a normal commercial stating that they can’t guarantee success, and every case is unique?

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Erik K Pelton

FEBRUARY 16, 2021

Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant benefits and results. Listen as he explains how investments in trademark protection pay large dividends over time.

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Erik K Pelton

FEBRUARY 18, 2021

I confess that I’m no expert on investing, stocks, and finance. A savings account will grow over time as well – with compound interest – and brand protection works much the same way: invest in good trademark protection early on in a brand, and over time watch it grow and grow.

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Corsearch

FEBRUARY 22, 2024

Trademark infringement is the nightmare that keeps big brands up at night. In a world where maintaining a distinctive identity and protecting consumer trust is a constant battle, safeguarding your trademarks is crucial. So, what’s the secret to protecting it? We explore in this article. The aftermath?

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Dragons' Den

FEBRUARY 29, 2024

Having just watched the latest episode of Dragons’ Den, it’s clear that innovation is still strong in the UK, with many keen entrepreneurs pitching their ideas to the Dragons and looking for investment. You may be wondering how dog treats can be protected by IP as they are not a unique or creative item? It’s a dog’s life !

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Blogging IP Branding Brands 52

Dragons' Den

MARCH 14, 2024

Every one of them had either applied for, or obtained, at least one type of intellectual property right to protect their innovation. Consumer education would be a key element of building the brand’s success, she advised. We met an IP-savvy bunch of entrepreneurs in the Den this episode. Fancy a Cheeky Nibble?

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Dragons' Den

FEBRUARY 9, 2023

While February may still be a bit dark and cold, things have been heating up in the Den, with the Dragons’ fiery appetite for investment. The duo were pitching for a 50k investment in return for a 10% cut in their dog safety gate business, The Dog-G8 Company. million views. I really liked the idea of what Lucy is trying to achieve.

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