Commercializing the Personalities of the Dead: The Dangers of the Posthumous Market
IPilogue
JUNE 3, 2022
In 2020, a South Korean television and radio network, Munhwa Broadcasting Corporation, released a documentary that revealed one family’s journey in recreating their 7-year-old deceased daughter, Na-Yeon, through the technology of virtual reality (“VR”). In the case of Na-Yeon, her personality rights were used to recreate her VR persona. .
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