Google’s Search Disambiguation Doesn’t Create Initial Interest Confusion–Aliign v. lululemon
Technology & Marketing Law Blog
JULY 25, 2021
In 2015, it extended the “Align” mark to yoga apparel, which has generated $1B in sales. If they really wanted to build their business, they could have invested that money into marketing instead of legal fees. Consistent with that, Aliign is spending more marketing dollars to appeal this lawsuit to the Ninth Circuit.
Let's personalize your content