Can a slogan be protected by copyright? The recent stance of the Italian Supreme Court
Kluwer Copyright Blog
MAY 23, 2022
This was not the first time the Italian Supreme Court has taken a position on copyright protection for advertising claims. In 2016, the Court ruled on the slogan “ You are, we car ” used (again) by FIAT to advertise its new “500” car model, without mentioning the name of the author who came up with the catchphrase.
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